Media

first party data

Media buyers don’t want to pay extra for publishers’ first-party data

The premium prices for publishers’ first-party data and contextual targeting solutions may be more than buyers are willing to pay for just yet.

The header image shows a person working on a computer.

Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal?

From GTC and GDC to Shoptalk: Major industry events put AI on center stage

From microchips to gaming to e-commerce, three previously disparate worlds all share a similar thread this week.

Marketing

Inside marketing’s elusive Quixote quest for digital ad transparency

Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.

Why Starbucks’ elimination of its global CMO indicates an evolution of the role, not ‘a canary in the coal mine’

Rather than seeing the Starbucks news as a bellwether for continued elimination of the role, marketers, brand executives, trade group leaders and consultants see it as a reflection of the current reality for CMOs.

Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself

As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.

Special Edition
The 2024 Notebook

This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.

Future of TV

Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for now

This week’s Future of TV Briefing looks at ad buyers’ and sellers’ early expectations for this year’s upfront market.

Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market

This week’s Future of TV Briefing looks at how business outcome measurement and guarantees may figure into this year’s upfront market.

Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business.

Media Buying

How media agencies are shifting toward generative AI content in influencer marketing

There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content – and agencies are trying to balance different types of content with new strategies and tools.

Ad execs sound off on Amazon’s DSP dilemma

Many ad executives have found Amazon’s DSP to be cumbersome to use, lacking in measurement capabilities and limited in the range of inventory it offers for purchase.

Media Buying Briefing: Why sports investment is a lot more complex than it used to be

This isn’t your father’s sports marketplace anymore. Reach and frequency have been replaced largely by connecting with passionate fan bases.


Digiday Publishing Summit
Mar 25, 2024

The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.

more from Glossy
thumb
Beauty
Remedy Place aims to democratize wellness with new content platform

Remedy Place’s The Framework is a free online wellness platform providing consumers with educational holistic wellness content and programs. “Remedy is a luxury service and our clubs are always going to be a luxury experience, but with my background in healthcare, I don’t only want to cater to this luxury demographic,” said founder Dr. Jonathan Leary.