Brands love silly apps. Most of them don’t speak to people’s passions. Sometimes, though, they get it right. Take the Budweiser Red Light from Budweiser Canada and their agency Anomaly.
The special light, which is available for purchase on the Budweiser Canada site, works with your smartphone and your WiFi. Once you download the Budweiser Red Lights App for iPhone or Android and follow some instillation steps, you pick your favorite hockey team, and when that team scores, no matter where the game is, the goal light will go off.
It’s pretty cool to see a brand coming up with new technology that is something fun that their audience would actually like. The Red Light is so popular that it is already sold out. But according to the site, you can preorder your Red Light for the next shipment.
Images via @BudRedLights
More in Marketing
The official judgmental map of Cannes Lions 2026
This map won’t tell you where to go during Cannes Lions. It will tell you where you actually are.
The definitive Digiday guide to what’s in and out at Cannes 2026
Here’s what’s in and out for the Cannes Lions International Festival of Creativity.
As AI reshapes search, TikTok turns discovery into a performance pitch
The platform argues rising search activity is evidence that discovery is increasingly driving performance outcomes advertisers expect.