DIGIDAY+ MEMBER EXCLUSIVES
OpenAI moves to automate ad creative
OpenAI wants to automate the last thing advertisers still do themselves.
OpenAI's ads program matures
Media
The Rundown: AI clones split the creator economy
Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.
The World Cup is a big chance for retail media to prove itself to advertisers
The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.
AI ‘girlfriend ads’ are fueling a new wave of MFA sites
AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.
Marketing
The official judgmental map of Cannes Lions 2026
This map won’t tell you where to go during Cannes Lions. It will tell you where you actually are.
The definitive Digiday guide to what’s in and out at Cannes 2026
Here’s what’s in and out for the Cannes Lions International Festival of Creativity.
As AI reshapes search, TikTok turns discovery into a performance pitch
The platform argues rising search activity is evidence that discovery is increasingly driving performance outcomes advertisers expect.
Future of TV
Fox strikes revenue-doubling Roku deal
The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.
Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying
This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.
Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market
This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.
Media Buying
WTF is vector-based ad targeting?
Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads.
Digiday Scorecard: As competition between DSPs heats up, buyers rank market rivals
Media buyers explain how they compare DSPs on transparency, inventory and performance. The best of the lot? Take a look.
Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review
Reading the tea leaves of Coca-Cola’s recent campaigns (and their media spending) reveals its priorities ahead of a huge media and data account review.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Amid falling traffic, publishers are investing in engagement, registration and citations
Michael Silberman, evp, media strategy, Piano As consumer use of AI search accelerates, publishers are seeing precipitous traffic declines. According to Piano’s benchmark data across hundreds of publisher sites, search traffic dropped by 36%, revenue fell by 16% and the overall audience across all sources was down 9%. When Google surfaces an AI-generated answer at […]
The live shopping app Whatnot is in the midst of a notable growth period. After a $225 million funding round late last year, the company is now valued at over $11 billion, with 20 million buyers joining the platform in the last year. And as it grows, Whatnot is becoming even more attractive for fashion consumers, sellers and brands.
The live shopping app Whatnot is in the midst of a notable growth period. After a $225 million funding round late last year, the company is now valued at over $11 billion, with 20 million buyers joining the platform in the last year. And as it grows, Whatnot is becoming even more attractive for fashion consumers, sellers and brands.
260 Sample Sale, which holds sample sales for Balmain and Diane von Furstenberg, is seeing increased demand from brands and customers alike.
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Member ExclusiveBrands Briefing: Anthropologie's tabletop games play
260 Sample Sale, which holds sample sales for Balmain and Diane von Furstenberg, is seeing increased demand from brands and customers alike.