Digiday — The Authority on Digital Media, Marketing and Advertising.

“Digiday has a different spirit. Our DNA is about being  smart, honest and to have a little fun sometimes.  We’re not tied to old models. We want to be different in everything we do and never boring.”
- Brian Morrissey, editor in chief, Digiday

“If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at Digiday have been producing in the past short while. Digiday has really found both a groove and unique voice in the marketing industry by churning out some great content coupled with killer headlines (you just know I’m going to click on articles with titles like, Should Agencies Act Like Software Startups?, Brands Want Content Curator Jobs and Web is Dead, It’s All About Mobile - to name only a few). I’ve gone from grazing their headlines to making the time to deep-dive into their features.”
- Mitch Joel, President, Twist Image

“I’m finding @FastCompany + @Digiday much more relevant to me these days than the typical ad industry trades. Thoughts?”
- Richard Ting, SVP & ECD, Mobile & Social Platforms, R/GA – @flytip

“We were able to put together a fantastic report about the future of digital spending due, in large part, to your information.”
- Craig Knowlton, MRM Worldwide

“I have to say, @Digiday is freaking killing it. Must read stuff every morning. Who says blogging and publishing are dead?”
- Adam Kmiec, Global Head of Digital & Social, Campbell Soup Co. – @adamkmiec

“Digiday is really earning a positive reputation in the marketplace – congrats!”
- Terence Kawaja, President and CEO, LUMA Partners LLC

“Digiday continues to produce the highest quality content coupled with opportunities to engage business peers and clients. The publications are timely, smart and actionable. They are world-class and could not be more pleasant to work alongside. Kudos. Keep up the great work.”
- Lana McGilvray, VP, Marketing, Datran Media

For immediate advertising opportunities, contact Kristin Kovacich at kristin@digiday.com

DISPLAY PROGRAMS

Digiday eNewsletters

Digiday Daily: This roundup of our top stories on digital media and marketing is a must read for advertising, branding and marketing executives who want their news indexed and delivered to their inbox.

Pricing:
·      Leaderboard: $8,500 exclusive (fixed placement) per week / Average of 125,000 impressions for Digiday.com and Digiday Daily* (950×90 Web, 728×90 eNL)
·      “Hot Box”: $7,500/ exclusive per week / 125,000 impressions for Digiday.com and Digiday Daily (300×250 Web & eNL)
·      ”Half page”: $11,500 exclusive / 125,000 impressions for Digiday.com and Digiday Daily (300×600 Web & eNL)
·       Combine these ad units for maximum impact (a “top wrap” on article pages) for $12,500/week.

Digiday Brands: A bi-weekly roundup of the most important news for brands. This newsletter includes insights and information on how top brands are using digital media to tell their stories and interact with consumers.

Pricing:
·      Leaderboard: $3,500 / exclusive per week (950×90 Web, 728×90 eNL)
·      “Hot Box”: $3,000 / exclusive per week (300×250 eNL)
·      “Half Page”: $5,000 / exclusive per week (300×600 Web & eNL)
·      Ads run on corresponding placements on Brands section page on Digiday.com

Digiday.com –  Digiday.com provides insightful analysis and perspective and creates a forum where digital media professionals can discuss our industry’s most pressing issues. We cover the rapidly evolving digital landscape like no one else, cutting through the hype and delivering bottom line reports on the state of digital media. Our stories have been picked up by The Atlantic, The Los AngelesTimes, Business Insider and All Things D. Digiday.com serves about 100,000 impressions every day.

Ad units:
·      Leaderboard: 950×90 “wide banner” on Digiday.com, 728×90 in eNewsletters
·      The Hot Box 300×250 ad unit on article pages
·      The Half Page: 300×600 on the homepage and article pages
·      Rich Media priced at a premium to the leaderboard position for peels, skins, etc.

Placement includes display inventory across:
Digiday.com, Digiday Daily eNL, Digiday Brand eNL, Digiday Jobs and Digiday Event sites.

100,000 impressions: $50 CPM
500,000 impressions: $45 CPM

Ad Layout Examples Include:

Section Page

Article Page

Newsletter

 

EDITORIAL SPONSORSHIPS

By sponsoring our editorial series, you show the industry that you back Digiday’s brand of honest, insightful journalism. Your brand advertising will appear alongside four editorially-controlled stories. All series begin the first Tuesday of every month and run weekly.

Sponsors also receive:
·      Logo promotion on each piece of series content.
·      Promotion on Digiday.com, which earns 100,000 daily impressions.
·      Link to the series on Digiday.com home page.

Past series have included: The Social Operating System, Cannes Advertising Festival,  Improving Web Video and The Modern Brand

◆ Cost: $20,000/ monthly series / primarily text-based monthly series; $30,000 for all video series.

2013 Editorial Calendar for Special Content Series:

DIGIDAY CONTENT STUDIO 

Once upon a time, a good sales pitch was enough. Suddenly, it’s too much. People don’t want to be sold to, they want to be shared with. They don’t want to be influenced, they want to be informed and entertained.

At Digiday Content Studio, we can help your business and brand find a voice that connects with your customers. As trained journalists, editors and strategists, we know what stories resonate with people and how to tell them effectively. We use editorial, audio, video and more to tell your story across media and in a way that meets Digiday’s high editorial standards.

If your company is ready to connect through quality content, contact Deanna Zammit, Director, Digiday Content Studio at deanna@Digiday.com.

DIGIDAY SPECS

Please send creative to: digiday@doucettemedia.com

eNewsletter Banner Dimensions:
728×90 Leaderboard, 300×250 Medium Rectangle

Accepted Filetypes: All eNL banners must be .gif or .jpg format.  If third-party tracking is desired, please submit THIRD PARTY REDIRECTS displaying your chosen image - NO 1×1 TAGS ARE ACCEPTED – THIRDPARTY TAGS MUST MATCH THE ACTUAL DIMENSION.  In addition, please submit backup text of no more than 65 total characters, which will be seen by readers not using images in their email viewers.
Rich Media Accepted: None. Files must match accepted filetypes as shown above.
Border: To prevent your ad disappearing into light backgrounds, please be sure that ads with white or light backgrounds utilize a 1×1 pixel width border.
Maximum Size/Length: 40K – static image only.
Loop/Time: Animated gifs are allowed, but not encouraged, as Microsoft Outlook in Windows 7 does not support animation. If submitting animated files for e-mailed newsletters, make sure that the first frame contains the content you want displayed as a static frame because many recipients will not be able to see the additional frames. Please keep animations under :30 in total, 3x maximum loop.
Audio: NA
Third-Party Serving? AS PER ABOVE – REDIRECTS ONLY, in the SPECIFIED dimensions. No 1x1s.Please note: If campaigns are to be billed based on thirdparty performance, a login to reporting data or daily reports must be provided to adtraffic.

Website Banner Dimensions:
950×90 Leaderboard, 300×250 Medium Rectangle

Accepted Filetypes: We can accept: 3rd party ad tags, jpg,/.png/.gif images, or rich media with clickthrough URL, .swf/flash (*see important notes on flash implementation below). Expandable ads are available, but subject to specific guidelines. (See below.)
Rich Media Accepted: Eyeblaster, Shockwave Flash, PointRoll, Dart, Atlas, Mediaplex, Linkstorm, This is Open, and Eyewonder.
Border: To prevent your ad disappearing into light backgrounds, please be sure that ads with white or light backgrounds utilize a 1×1 pixel width border.
Maximum Size/Length: Initial download 40k max, subsequent download 200K max for third-party hosted ads. Max framerate 18 fps recommended, up to 24 fps accepted for in-banner video.
Loop/Time: 3 loops of animation or 30 seconds max. If ad contains in-banner video, longer playtimes are acceptable provided all banner behaviour is polite (including expansion, video, and sound).
Audio: User Enabled Audio Streams Only – all audio must be polite.
Third-Party Serving? Yes. Please note: If campaigns are to be billed based on third-party performance, a login to reporting data or daily reports must be provided.

Important Additional Information for Flash Ads:

If your Flash/.swf ad is not Third-Party Served (i.e. We will be hosting and uploading your creative): When we receive the .swf files, the first step for us is to check if the files click through. If they do, this indicates that a click-through URL has been assigned to the .swf by the creative agency or client. When this happens, we are not able to insert the click-through URL, and therefore we cannot track or report on the clicks or click-through rates. Any click-through URLs should not be embedded into the flash ad actionscript; rather, please insert a ClickTAG in its place.  All URLs should be submitted separately.

As the methods for clickTAGS vary with each version of ActionScript, we encourage you to visit the links below or Google for numerous resources that are available to developers.

The links below are to online/blog-based SWF resources and are not owned nor maintained by Doucette Media or Digiday and therefore we are not responsible for the contents therein. These are included only as a helpful point of reference to assist in clickTAGGING your banner ads.

.SWF ClickTAG guide (applicable for Actionscript 2 only)

.SWF ClickTAG guide (applicable for Actionscript 3 only)

In addition, all publisher-hosted .swf ads submitted should also include backup .gif or .jpg versions of each ad along with the clickthru URLS. All click actions defined in Flash/.swf files must spawn a NEW browser window.

The following example shows Flash code using the clickTAG variable that opens the destination URL in a new window (note the code in red below – this serves as an example only, using ActionScript2. Be aware that Flash ads built in Actionscript3 are coded differently; refer to your Flash developer for details.):

on (release) {

if (clickTAG.substr(0,4) == “http”) {

getURL(clickTAG, “_blank”);

}

}

Note:

a. The above code should NOT contain the destination URL – this will be input separately and should be provided along with your .swf creative.

b. The above code supports tracking of HTTP and HTTPS urls via the clickTAG mechanism.

c. Please ensure that you have also provided a Backup Image (gif/jpg) of the same ad dimension as the Flash.

Some Hints:

Tracking code for embedded flash movie files or embedded Timelines:

If the click-through coding is embedded in a sub timeline, please add _level0: in front of clickTAG, e.g.: getURL(_level0:clickTAG, “_blank”);

Expandable Guidelines/Polite Ad Guidelines:

• Creative should clearly state “Roll Over/Peel Me For More info” (or something similar).
• A maximum of 30% of the banner can contain the hotspot. The hotspot must be on/around the area that says “Roll Over/Peel Me For More info”.
• If running a wrapper on a page, only one banner can expand by mouse roll-over.
• Panel should disappear upon user scroll off.
• Size: 40K max file size – polite download. 200K subsequent download is allowed for thirdparty hosted ads only.
• We only accept one expanding RM banner per wrapper/page.
• We accept the following: Eyeblaster, Shockwave Flash, PointRoll, Dart, Atlas, Mediaplex and Eyewonder
• Audio must be user-initiated on mouse click
• Mute button required
• Expandable panels:  Depending on the placement within the site (no rich media allowed on eNewsletters) – the expandable panel guidelines are as follows:
~  Top Right Rail, Article Pages  – Panel will expand downwards and/or to the left from the 300×250 ad placement and not exceed 600×500 pixels in total, banner inclusive
~  Center Top, Article and Section Pages – Panel may expand upwards and/or to the left or right from the 300×250 ad placement and not exceed 600×500 pixels in total, banner inclusive
~  Center Bottom, Article and Section Pages – Panel may expand downwards and/or to the left or right from the 300×250 ad placement and not exceed 600×500 pixels in total, banner inclusive
~  Top Leaderboard, Article and Section Pages – Panel will expand downwards from the 950×90 ad placement and not exceed 950×200 pixels in total, banner inclusive

Banners (300×250, 950×90) may not at any point during the campaign have additional creative that extends beyond the designated banner area unless pre-approved and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved. All ad placements should spawn a new br