Digiday — The Authority on Digital Media, Marketing and Advertising.
Digiday is a media company and community for professionals who work in the digital media, marketing and advertising industry. Our mission is to connect the industry with insightful analysis and perspective, as well as each other. We provide key insights and information through our online publications and conferences that cover the changes, trends — and why they matter. The focus is on quality, not quantity, and honesty instead of spin. We cover the industry with an expertise, depth and tone you won’t find anywhere else. The entire team at Digiday is driven to produce the highest quality publications, conferences, and resources for our industry.
Digiday content is distributed daily Digiday.com and two email publications: Digiday Daily and Digiday Data combining to deliver more than 77,500 subscribers. Together, they constitute the industry’s #1 daily “must read.” Moreover, our audience represents the most active senior agency, media, brand and technology decision-makers and thought leaders in the industry making it a must buy for your trade advertising plans.
Our conferences include: The Digiday Conference, Digiday Agency, The Digiday Publishing Summit, The Digiday Agency Summit, and The Data Management Summit, Digiday Mobile, Digiday Social, Digiday Video, and Digiday Exchange. Our awards programs are The Digiday Awards, The Digiday Video Awards, The Digiday Publishing Awards, The Sammy Awards (social), and The Mobis (mobile).
Use our vast canvas to run dynamic trade advertising to build your business infront of high level agency, brand and publishing executives. Display a Video interview, case study, webinar, client Q&A, advertorial: be creative. Follow the niche targets of our nearly monthly Digiday conference schedule — and even target a conference week to maximize the resonance of your message, not to mention the impact that comes with a spike of many thousands of viewers the day of our shows. Each month Digiday will offer special editorial coverage on sectors in our business – video, mobile, social media, email, behavioral, RIA’s, Search: the full toolkit at the hands of media and marketers. Create vivid flash banners inviting our readers to sign up for your company newsletter on the spot or capture vital information on prospects seeking your products. You can even develop direct feedback loops on new products or surveys on media trends.
What People Are Saying About Digiday:
“We were able to put together a fantastic report about the future of digital spending due, in large part, to your information.”
- Craig Knowlton, MRM Worldwide
“Digiday is really earning a positive reputation in the marketplace – congrats!”
- Terence Kawaja, President and CEO, LUMA Partners LLC
“Digiday continues to produce the highest quality content coupled with opportunities to engage business peers and clients. The publications are timely, smart and actionable. They are world-class and could not be more pleasant to work alongside. Kudos. Keep up the great work.”
- Lana McGilvray, VP, Marketing, Datran Media
Advertising with Digiday brings your trade media marketing campaigns to life for those most interested in your products and services, leading to more sales in 2010 and beyond. For immediate advertising opportunities, contact Melinda Gipson – melinda@digiday.com
DISPLAY PROGRAMS on DIGIDAY.com & DIGIDAY DAILY
Ad units:
· Leaderboard: 950×90 “wide banner” on the Web, 728×90 in the newsletters (May be
paired with the “Hot Box,” the top 300×250 on article pages for a “top wrap.”)
· The Hot Box is always the top right 300×250 ad unit on article pages and newsletters.
· Two additional 300×250′s appear stacked in the center well on the home page, and below the Hot Box on article pages and in the newsletter. The option exists to combine the two center / lower ad units into a 300×600 for exclusivity.
· Rich media priced at an additive / premium to the leaderboard position for peels, skins, etc.
· Download a Creative Spec Sheet here: http://www.digiday.com/advertise/ and see below for ad positioning
Pricing:
· Leaderboard: $7,500 exclusive per week / 100,000 impressions for Digiday.com and The Daily
· “Hot Box”: $6,500/ exclusive per week / 100,000 impressions for Digiday.com and The Daily
· “Middle Box”: $5,500/ exclusive per week / 100,000 impressions for Digiday.com and The Daily
· “Middle Box 2”: $5,000/ exclusive per week / 100,000 impressions for Digiday.com and The Daily
· Combine these ad units for maximum impact (a “top wrap” on article pages) for $12,500/week.
SPECIAL CONTENT SPONSORSHIPS:
Editor in Chief Brian Morrissey will launch insightful, in-depth editorial series addressing issues that are fundamental to the success of interactive and emerging media. Series sponsorships are accompanied with adjacent, included video commentaries filmed in our Livestream Manhattan studio featuring your CEO or those of your most loyal clients, and “brought to you by” branding.
◆ Cost: $20,000/ monthly series
2012 Editorial Calendar for Special Content Series:
February:
· Figuring our Mobile Creative
· The Digital Living Room is Happening
March:
· The Data Imperative
· Creating Efficiencies for Advertisers in AdTech
April:
· The Social Operating System
· Understanding Mobile Data
May:
· Addressable TV: The Future or Mirage?
· Redefining Privacy
June:
· The Future of Real-Time Bidding
· Finding Profits in Quality
July:
· Improving Web Video
August:
· Knowing Your Audience’s Audience
September:
· Emerging Mobile Technologies
· Social TV Comes of Age
October:
· Earned Media Takes Shape
· Tapping Web Video Creative
November:
· The New Agency Model
· Startup Spotlight
December:
· The Modern Publisher
BRANDED CONTENT PROGRAMS
At Digiday, we’ve considered how best to make your brand part of the conversation, while maintaining the editorial independence which sets us apart from our industry peers. The distinguishing feature of this engagement is that you have content that may be enlightening or informative to our audience. Whatever the topic, your branded content – either text or video – is incorporated in the story well in both the newsletters and the website. This section will have a lightly shaded background and appropriate, but unobtrusive labeling (e.g. ”branded content brought to you by [your name here]”.) In the example below, Videology launched a video series posing the question to agencies: what are YOU doing to infuse innovation into your operations, and featuring agency innovators.
The space belongs to our advertiser for the duration of the campaign / series, can be changed daily or weekly, and may click through to a page served by Digiday for style continuity, or to a branded blog space – whatever takes full advantage of this brand-initiated ”conversation starter.”
◆ Cost: $5,000/week, $20,000/month
VIDEO ON DEMAND PROGRAM:
Digital video is everyone’s new favorite marketing tool. But why invest a ton of dough and days of production in an instructional video that will only get lost in a sea of B2B “how-to’s” on YouTube… especially when you could offer both heat and light to the readers of Digiday? Digiday has proven that it can draw an audience of thousands to its live-streamed conferences. Now, we’re offering up this engaged audience of highly targeted digital media and marketing pros to C-level execs willing to put their technology to the test in a one-on-one interview with Editor in Chief Brian Morrissey. These sessions are designed to examine your business proposition and elevate the conversation. In short: it makes for great content that’s worth watching. Here’s what you’ll receive:
· Tape a live video interview with Morrissey at Livestream’s Manhattan studio This 8- to 10-minute, one-on-one Q&A will get to the heart of your business proposition, while still framing the subject matter in the context of the needs of a fast-growing digital industry
· Interviews will be loaded onto our Livestream Video Channel as a Video-On-Demand Innovator’s Showcase addition to our next live show AND in an auto-replay queue for Digiday’s featured video window in the middle of our home page.
· At our live shows, Digiday will include an in-program listing of your role in the Innovator’s Showcase, point attendees to this bonus reel material, and link to it in our follow-up communications.
· Embed these insightful Q&A’s onto your Web site for a quick-and-easy attention grabber. (See the example above from Undertone – so good, it made the home page!)
◆ Cost: $7,500
Digiday Specs:
Online Advertising Rates
Digiday – Run of Site and Fixed Placements
Big Ad Unit – Top Right Unit on the Homepage & Article Pages
Unit Size: 300×250
CPM: $50.00 net
Leaderboard – Top Unit on all Article Pages
Unit Size: 728×90
CPM: $50.00 net
Digiday Newsletter Sponsorships – Weekly Rates
Leaderboard Position – Top Unit
Unit Size: 728×90
1-Week Sponsorship
Cost – $5,000 net (Introductory rates available for a limited time)
Right Column
Unit Size: 300 x 250
1-Week Sponsorship
Cost – $5,000 net
Online Advertising Specs:
Creative Units for Website
All size measurements are in pixels (px).
Leaderboard- 728 x 90 px
Big Ad Unit- 300 x 250 px
File size is 25k max., creative must be GIF or JPEG
Flash click URLs must be embedded. Standard Tag or GIF redirect with TIMESTAMP Animation looping OK-3x max.
Please provide click-url with all ads.
Note: iFrame/HTML with TIMESTAMP is preferred over Standard Tags
Standard tags are preferred over redirect.
SELF Track: Click commands/click through URL with TIMESTAMP
Rich Media available for Digiday Website ONLY
Rich Media including any Flash executions must be sized to any of the creative units listed above.
Flash file with click through URL
GIF with click through URL
Dart standard tags or redirect with TIMESTAMP
iFrame/HTML with TIMESTAMP
SELF Track: Click commands/click through URL with TIMESTAMP
Flash is accepted on Digiday website only; Flash is NOT supported with our online newsletters.
Flash click URLs MUST be embedded. Other Rich Media, including HTML is accepted on Website only
All formats accepted based upon QA testing, all 3rd party tags which adhere to above specs are accepted
Creative Units for Email Newsletters -
All size measurements are in pixels (px)
Leaderboard- 728 x 90 px
Big Ad Unit – 300 x 250 px
Material Deadline = 2 business days prior to campaign start:
Please submit creative or tags to melinda@digiday.com
