Facial hair has come back in a big way over the past few years. Mustaches aren’t necessarily for pedophiles or ’70s porn stars, and beards aren’t just for lumberjack types or fishermen, but sporting different facial hair styles definitely says something about you and your vibe.
Just as you might identify a dog breed by certain characteristics, facial hair can be used to identify certain characters in the agency world. Here is a general guide to facial hair and who in an agency you can expect to be sporting what kind.
The Ironic Mustache: Creative at a hot agency. This is a must-have to establish your credibility as a cultural savant, but also as kind of a douche.
The Non-Ironic Mustache: Direct marketing. It’s a no-nonsense statement that you’re about results. It screams CPA.
The Goatee: IT. You’re not shy about wearing your phone on your belt. Sure, it’s an early ’90s look, but at least you’re tucking your t-shirt into your jeans.
The Close-Trimmed Beard: Sales. You’re a put-together man. Everything is just so. ABC: Always be closing. This is a man who can kiss babies and pet dogs at the same time.
The Unkempt Beard: Digital creative. It’s a bit cliche, but it beats shaving every day.
Image via Shutterstock
More in Marketing
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.