What Are the Biggest Innovations Right Now in Digital Media?

Erich Marx, director, website and social media marketing, Nissan North America
Mobile. The ability to target and personalize a message via mobile, get them an offer, a call to action, a brand message, even just an impression, based on where they are at the moment, at your brand or at your facility is really, really powerful.

Raymond Velez, global CTO at Razorfish
The Internet of things. We’ve just started to tap the surface for what a new world will mean when every physical touchpoint has some sort of representation or capability to talk to each other, to talk to consumers, to talk to brands, is the biggest innovation in the digital world.

John Winsor, chief innovation officer at Havas
Social media, but I’m surprised how Twitter has taken off and changed user behavior. I’d rather have a conversation there than anywhere else.

Sean O’Neal, global CMO of Daily Mail Online
Smartphone technology. A combination of audience data leveraged in the mobile platform as well as new creative and content approaches have resulted in advertising dollars starting to catch up to mobile consumption for the first time.

Watch the video below for their full responses.

BiggestInnovation from Digiday on Vimeo.

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