Emerging technologies and new business models, coupled with a focus on the big idea — all the while a need to innovate for clients and convince them to hand over the keys — can make any agency executive’s head ache.
Judith Carr, president of LBi will join Sophie Kelly, president of The Barbarian Group, in “The Agency’s Bet” at the Digiday Agency Summit, March 19-21 in Scottsdale, Ariz. In a rapid-fire session, the two will debate and discuss what agencies truly need to double down in the year ahead — and what agency execs should stop stressing over.
The two are joining a lineup of executives that include David Eastman, North America CEO, JWT; Sarah Baehr, digital director at Carat; Andy Wiedlin, CRO at BuzzFeed; and Chris Miller, chief digital officer at Draftfcb Chicago, among others.
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