Author Archive: Alan Wolk



  • ipad_television

    TV Everywhere Just Got Blown Open

    01.23.2013

    With the launch of the SlingHopper, Dish just showed its hand for its play toward making TV Everywhere a reality, argues Kit Digital’s Alan Wolk.


  • unicorn

    5 Myths about Social TV

    12.18.2012

    Everyone is caught up in the idea of social TV, but KIT Digital’s Alan Wolk warns against getting stuck in the madness.


  • watching tv

    The TV Industry is Alive and Well

    12.12.2012

    There are too many obstacles within the TV industry to kill it — until real innovation steps forward, argues KIT Digital’s Alan Wolk.


  • ALAN WOLK

    Why #NBCFail is #Doomed

    08.02.2012

    Web utopians might not like it, but the TV industry isn’t throwing away an extremely successful business model. KIT Digital’s Alan Wolk explains why.


  • Why Social TV Will Extend the Reach of Shows

    10.27.2011

    Social television isn’t just about deciding what to watch and engaging during shows. It is also an opening for programmers (and advertisers) to build loyalty and drive viewer reviews.


  • When 30-Second Spots Morph into ‘Social Intermissions’

    10.20.2011

    Tweeting and Facebooking don’t have to be a competitive threat in drawing attention away from TV. In fact, social media could breathe new life into TV commercials as they morph into set breaks for social interaction from viewers, according to KIT Digital’s Alan Wolk.


  • The Social TV Decision Engine

    10.12.2011

    Social media might just be the best thing that’s happened to TV. It’s poised to change how people discover and share TV shows, according to KIT Digital’s Alan Wolk.


  • A Word in Defense of Social Media Gurus

    05.25.2011

    It’s fashionable to bash social media gurus as poseurs mucking up the marketing world. This ire, while fun, distracts from the real hurdles facing true adoption of social technologies and practices by companies.


  • HypeBusters: Facebook Brand Page Follies

    04.13.2011

    The Facebook brand page is the AOL Keyword of this era. Just as then, it’s a losing proposition for brands to get sucked into the “fish where the fish are” mantra at the expense of their own ponds.