Digiday » Alan Wolk

Why Social TV Will Extend the Reach of Shows

Alan Wolk — Thu, 27 Oct 2011 15:48:02 +0000

Social television isn’t just about deciding what to watch and engaging during shows. It is also an opening for programmers (and advertisers) to build loyalty and drive viewer reviews.

When 30-Second Spots Morph into ‘Social Intermissions’

Alan Wolk — Thu, 20 Oct 2011 04:00:54 +0000

Tweeting and Facebooking don’t have to be a competitive threat in drawing attention away from TV. In fact, social media could breathe new life into TV commercials as they morph into set breaks for social interaction from viewers, according to KIT Digital’s Alan Wolk.

The Social TV Decision Engine

Alan Wolk — Wed, 12 Oct 2011 04:02:55 +0000

Social media might just be the best thing that’s happened to TV. It’s poised to change how people discover and share TV shows, according to KIT Digital’s Alan Wolk.

A Word in Defense of Social Media Gurus

Alan Wolk — Wed, 25 May 2011 04:05:52 +0000

It’s fashionable to bash social media gurus as poseurs mucking up the marketing world. This ire, while fun, distracts from the real hurdles facing true adoption of social technologies and practices by companies.

HypeBusters: Facebook Brand Page Follies

Alan Wolk — Wed, 13 Apr 2011 10:54:21 +0000

The Facebook brand page is the AOL Keyword of this era. Just as then, it’s a losing proposition for brands to get sucked into the “fish where the fish are” mantra at the expense of their own ponds.