Author Archive: Alex Gardner
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The Hidden Fees of RTB
11.07.2012Exchanges are built on transparency, but there are practices at play running counter to that ideal, according to Casale’s Alex Gardner.
PUBLISHERS
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Publishers Are to Blame for Data Leaks
Alex Kantrowitz 05.20.2013
For all the talk of data theft, publishers are frequently negligent when it comes to policing the third parties it invites onto their sites.
BRANDS
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Hanes Gets in on Destruction Video Trend
Saya Weissman 05.20.2013
Hanes tries its hand at “destruction video” trend with its new Web video series “Soften the Blow.”
BRANDS
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Innovation Hurdles in Six Seconds
Haniya Rae 05.20.2013
Angela Courtin of Aegis, Roger Wood of the Art+Data Institute and Pandora’s Heidi Browning give their quick takes.
PUBLISHERS
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Confessions of a Media Company Product Manager
Josh Sternberg 05.20.2013
Introducing new ad products to clients and internal bosses is a major struggle for publisher project leads.
PARTNERS
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Why Brands Focus on Content
MailOnline 05.20.2013
A Digiday-MailOnline study finds most brands plan to increase content marketing budgets in the next year.
PUBLISHERS
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Yahoo’s Unlikely Attempt to Buy Cool
Brian Morrissey 05.20.2013
History is against Yahoo if it believes buying Tumblr will give it relevance with a younger demographic.
AGENCIES
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9 Cool Digital Campaigns from Abroad
Jack Marshall 05.20.2013
Some of the best creative continues to come from agencies outside of North America.
BRANDS
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5 Awesome Onion Spoofs of Digital Media World
Saya Weissman 05.20.2013
The Onion points out how awesome sponsored content is and how there is still an need for print in the digital age.