Author Archive: Alex Magnin
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Dear Silicon Valley, Ads Are the Hard Part
12.20.2012Thought Catalog’s Alex Magnin wishes Silicon Valley would help solve the tough online advertising problem.
BRANDS
262
262
Behind Twitter’s Savvy Embrace of TV
Brian Morrissey 05.24.2013
The social platform has become a favorite of agencies and media companies by catering to their needs.
PUBLISHERS
112
112
Native Ad Terminology is a Mess
Jack Marshall 05.24.2013
If native advertising is the future of digital media, the industry should at least agree what it means.
BRANDS
49
49
Nutella Joins Brand Social Screwup Lineup
Giselle Abramovich 05.24.2013
The Ferraro spread is the latest brand to show that being heavy-handed with fans these days is a recipe for disaster.
BRANDS
135
135
Will Twitter Force Brands to Get Brief?
Brian Morrissey 05.23.2013
Twitter’s rolling out ad-supported video clips, putting pressure on advertisers and agencies to push out shorter spots.
BRANDS
114
114
Why Target Set Up Shop in Silicon Valley
Giselle Abramovich 05.23.2013
Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.
PUBLISHERS
280
280
How Publishers Organize for Social Era
Josh Sternberg 05.23.2013
While social rarely provides direct revenue, publishers see social media teams as vitally important.
PLATFORMS
258
258
24 Signs You Are Definitely a Social Media Guru
Saya Weissman 05.23.2013
Do you use the words “aggregation” and “curation” frequently? Check your Klout score daily? You’ve passed into guru territory.