The move to regulate behavioral advertising could have disastrous consequences if the industry doesn’t fight back, argues 33Across’ Allie Kline.
33Across CMO Allie Kline discusses Do Not Track’s effect on agencies, women on Facebook and marketing moving into the world of Big Data.
PBS’s digital arm, Digital Studios, has seen significant growth since it started last year. But it still needs to find ways to generate revenue.
Our phones and tablets are with us before bed, in the bathroom and for some, even during sexy-time. See how much you know about this ubiquitous mobile medium.
If the page view is dead, we need to turn our attention to time-based metrics.
Top ad execs explain why they think the fuss over Cannes is worth it.
DDB Paris created a cool Facebook campaign for a French WWI museum that makes history a personal experience.
Caesars banks on mobile to both drawn in new customers and better serve existing ones.
Industry execs continue to question the value of Cannes and other awards shows.