http://www.digiday.com Digital Content, Digital Advertising, Digital Marketing Wed, 16 May 2012 20:03:50 +0000 en hourly 1 http://www.digiday.com/platforms/hypebusters-ad-verification-is-no-cure-all/ 1 http://www.digiday.com/platforms/hypebusters-ad-verification-is-no-cure-all/#comments Thu, 18 Aug 2011 04:02:40 +0000 Andy Ellenthal http://www.digiday.com/?p=3117 Brands want to make sure their ads don’t show up where they shouldn’t, but the current crop of verification tools leaves much to be desired.

]]> http://www.digiday.com/platforms/hypebusters-ad-verification-is-no-cure-all/feed/ 0 http://www.digiday.com/social/audience-buying-alone-cannot-succeed/ 1 http://www.digiday.com/social/audience-buying-alone-cannot-succeed/#comments Thu, 30 Jun 2011 11:43:35 +0000 Andy Ellenthal http://www.digiday.com/?p=3948 For all the talk of audiences, contextual environment is of the utmost importance to brands. That’s not going to change anytime soon.

]]> http://www.digiday.com/social/audience-buying-alone-cannot-succeed/feed/ 0 http://www.digiday.com/platforms/semantic-targeting-101/ 1 http://www.digiday.com/platforms/semantic-targeting-101/#comments Thu, 21 Apr 2011 05:54:29 +0000 Andy Ellenthal http://www.digiday.com/?p=5950 Peer39 CEO Andy Ellenthal believes semantic targeting is the fuel behind effective RTB.

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