Digiday » Anne Sherber

US Agency Eyes China’s Social Media Market

Anne Sherber — Mon, 21 Nov 2011 05:00:42 +0000

Atlanta-based Engauge has partnered with China-based WE Marketing to tackle the Chinese social media market, where some sites are growing so quickly they could make Facebook look like a niche social platform for knitters.

Agency Incubators Are Growing New Technology

Anne Sherber — Wed, 16 Nov 2011 05:36:03 +0000

Ad agencies are looking for new revenue streams, new associations and new ways of doing business. And launching new business incubators is a way to accomplish all three goals.

Content is King

Anne Sherber — Mon, 14 Nov 2011 05:32:59 +0000

Don't mistake content-provider Studio One for a content farm. The company distributes high-quality, curated content over a network of 2,500 websites, including AOL and network affiliates.

CMAs Get Social

Anne Sherber — Mon, 14 Nov 2011 05:09:21 +0000

Country Music got a little street cred last week, as the industry award show moved the needle on social media engagement.

Why BBH Bets on Creating Its Own Brands

Anne Sherber — Tue, 08 Nov 2011 05:00:33 +0000

Agencies are forever trying to get out of the timesheet business. BBH was early to the new-product division vogue and is banking it can spin off successful startups out of agency-incubated ideas.

How Thrillist Topped 100k Foursquare Followers

Anne Sherber — Fri, 04 Nov 2011 04:04:52 +0000

Acquiring 100,000 followers while besting larger publishers, upstart Thrillist has found a great partner in Foursquare. But are 100,000 Foursquare followers worth more than 1,000,000 Facebook likes?

The Case vs Groupon

Anne Sherber — Fri, 28 Oct 2011 04:00:29 +0000

Sucharita Mulpuru, an e-commerce analyst for Forrester, has emerged as a leading critic of Groupon, which she sees as an overvalued and unsustainable business.