Author Archive: Barry Wacksman
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Agency Innovation Requires Ditching the Big Idea
11.21.2012Not all agencies are created equally. R/GA’s Barry Wacksman gives a different POV on whether agencies can truly innovate.
BRANDS
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Will Twitter Force Brands to Get Brief?
Brian Morrissey 05.23.2013
Twitter’s rolling out ad-supported video clips, putting pressure on advertisers and agencies to push out shorter spots.
BRANDS
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56
Why Target Set Up Shop in Silicon Valley
Giselle Abramovich 05.23.2013
Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.
PUBLISHERS
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How Publishers Organize for Social Era
Josh Sternberg 05.23.2013
While social rarely provides direct revenue, publishers see social media teams as vitally important.
PLATFORMS
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24 Signs You Are Definitely a Social Media Guru
Saya Weissman 05.23.2013
Do you use the words “aggregation” and “curation” frequently? Check your Klout score daily? You’ve passed into guru territory.
BRANDS
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Brands That Use Vine Right
Giselle Abramovich 05.23.2013
Vine’s six-second limitation isn’t holding brands back from adopting the platform.
PLATFORMS
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Why Cookies Don’t Matter
Adam Cole 05.23.2013
Tracking isn’t the be-all and end-all, writes Adam Cole. Digital needs to take its cues from TV.
AGENCIES
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Y&R Asks People to Share What #Advertisingis
Saya Weissman 05.23.2013
Y&R is celebrating its 90th birthday with a fun hashtag campaign that is yielding some entertaining results about how people feel about advertising.