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	<title>Digiday &#187; Barry Wacksman</title>
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	<link>http://www.digiday.com</link>
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		<title>Agency Innovation Requires Ditching the Big Idea</title>
		<link>http://www.digiday.com/agencies/agency-innovation-requires-ditching-the-big-idea/</link>
		<comments>http://www.digiday.com/agencies/agency-innovation-requires-ditching-the-big-idea/#comments</comments>
		<pubDate>Wed, 21 Nov 2012 05:05:33 +0000</pubDate>
		<dc:creator>Barry Wacksman</dc:creator>
				<category><![CDATA[AGENCIES]]></category>

		<guid isPermaLink="false">http://www.digiday.com/?p=26493</guid>
		<description><![CDATA[<img width="150" height="150" src="http://www.digiday.com/wp-content/uploads/2012/11/bigidea-150x150.jpg" class="attachment-thumbnail wp-post-image" alt="bigidea" title="bigidea" style="margin:0 15px 15px 0;" />Not all agencies are created equally. R/GA's Barry Wacksman gives a different POV on whether agencies can truly innovate.]]></description>
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