Author Archive: Ben Kunz
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5 (Un)Alarming Stats About Banner Ads
05.14.2013Don’t fall for the anti-banner-ad crowd’s dubious stats, warns Ben Kunz of Mediassociates.
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Native Advertising Is Bad News
03.22.2013Publishers are putting their credibility on the line with the current frenzy around sponsored content, argues Mediassociates’ Ben Kunz.
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In Defense of Banner Ads
01.14.2013Despite widespread industry hatred, banner ads work just as well as most other forms of media, argues Mediassociates’ Ben Kunz.
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Feedback Loop: Doubting CBS on Social TV
05.11.2012Mediassociates’ Ben Kunz on why CBS is cruising for a bruising in social TV. Plus: the guilty pleasure of Confessions.
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HypeBusters: Banner Ads Don’t Suck
05.04.2011People love to hate on the state of online display advertising. The truth is it’s a big, healthy business that’s far from broken.
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HypeBusters: Groupon’s Flawed Model
03.08.2011The daily deals juggernaut has lots going in its favor but it sits atop plenty of flimsy premises that will spell trouble down the road.
