Don’t fall for the anti-banner-ad crowd’s dubious stats, warns Ben Kunz of Mediassociates.
Publishers are putting their credibility on the line with the current frenzy around sponsored content, argues Mediassociates’ Ben Kunz.
Despite widespread industry hatred, banner ads work just as well as most other forms of media, argues Mediassociates’ Ben Kunz.
Mediassociates’ Ben Kunz on why CBS is cruising for a bruising in social TV. Plus: the guilty pleasure of Confessions.
People love to hate on the state of online display advertising. The truth is it’s a big, healthy business that’s far from broken.
The daily deals juggernaut has lots going in its favor but it sits atop plenty of flimsy premises that will spell trouble down the road.
The social platform has become a favorite of agencies and media companies by catering to their needs.
If native advertising is the future of digital media, the industry should at least agree what it means.
The Ferraro spread is the latest brand to show that being heavy-handed with fans these days is a recipe for disaster.
Twitter’s rolling out ad-supported video clips, putting pressure on advertisers and agencies to push out shorter spots.
Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.
While social rarely provides direct revenue, publishers see social media teams as vitally important.
Do you use the words “aggregation” and “curation” frequently? Check your Klout score daily? You’ve passed into guru territory.