Author Archive: Ben Plomion
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B2B Marketers Better Pay Attention to Programmatic
10.31.2012Chango’s Ben Plomion explains why, no matter how dynamic your site, many potential customers end up leaving without a conversion.
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Stop Suffocating Brand Managers
08.30.2012Big brand execs talk a big game about innovation, but they fail to foster it by maintaining hidebound structures, argues ex-brand marketer Ben Plomion.
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Why Every Direct Marketer Should Be a Brand Manager
08.08.2012Direct marketers tend to overcomplicate brand campaigns, argues Ben Plomion. He explains why it may be more beneficial to think about the brand as a whole.
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Why CMOs Need to Wrest Control of Data
06.13.2012Marketers are making a mistake if they acquiesce to letting CTOs and lawyers control data, argues Chango’s Ben Plomion.
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Why Programmatic Marketing is the Future
05.21.2012Brands need to not only adopt the techniques of programmatic ad buying but also the mindset, argues Chango’s Ben Plomion.
