Chango’s Ben Plomion explains why, no matter how dynamic your site, many potential customers end up leaving without a conversion.
Big brand execs talk a big game about innovation, but they fail to foster it by maintaining hidebound structures, argues ex-brand marketer Ben Plomion.
Direct marketers tend to overcomplicate brand campaigns, argues Ben Plomion. He explains why it may be more beneficial to think about the brand as a whole.
Marketers are making a mistake if they acquiesce to letting CTOs and lawyers control data, argues Chango’s Ben Plomion.
Brands need to not only adopt the techniques of programmatic ad buying but also the mindset, argues Chango’s Ben Plomion.
Digiday readers weigh in on whether banner ads get a bad rap, or if they’re a symbol of all that’s wrong with digital advertising.
When the name of the game in publishing is volume, shortcuts are the norm.
You think it’s totally normal to cater lunch for 20 24-year-olds who don’t really care about you and 29 other signs to look out for.
The social news site makes its case to advertisers that it’s a great place for marketing.
Ad tech is rife with shady practices. It’s the ad buyers that can make a real difference. argues Federated Media’s Walter Knapp.
Razorfish’s Ray Valez, Havas’ John Winsor, Mail Online’s Sean O’Neal and Nissan’s Erich Marx on mobile, social and the Internet of things.
Elle is among the first publishers to build for the new wearable computer.