Author Archive: Brian Morrissey
-
Good Idea: Someecards Makes Brands Funny
02.23.2012Brands want content that people love, so the funny e-card site makes funny branded ones that get passed around the Web.
-
The Rich to Get Richer in Digital Ad Sales
02.22.2012Facebook and Google are expected to control half of the U.S. display ad market by 2014, per eMarketer.
-
Shift to Digital Media Evaporates Ad Dollars
02.22.2012There’s more evidence that ad dollars in analog media become dimes in digital, where marketers can gather audiences on the cheap.
-
Good Read: Facebook Commerce Falls Flat
02.20.2012Ashley Lutz of Bloomberg reports that Facebook commerce experiments by retailers like Gap, J.C. Penney and Nordstrom have all flopped.
-
Confessions of an Ad Creative
02.20.2012An advertising agency creative breaks down what it’s like to be an ideas person in an industry that often seems obsessed with automation and driving down costs.
-
Can Agencies Build Products?
02.20.2012Rockfish CEO Kenny Tomlin built his digital shop with a product-producing arm in place. That’s helped Rockfish produce a half-dozen products that supplement its services business.
-
Ad Sellers’ Beef with Buyers: We Don’t Hear Back from You
02.17.2012The biggest pet peeve ad sellers have with the buy side is not hearing back from RFPs. In fact, the majority in a Digiday-SellerCrowd poll said they don’t hear back over half the time they fill out RFPs.
-
Worth Reading: Media is About Connections, Not Content
02.16.2012Jeff Jarvis thinks media companies make the mistake of thinking their about content rather than connections. They can learn a thing or two from Facebook’s view of content.
-
The Social-Media Testimonial Era
02.15.2012Social ads might not work, but what about promoting nice things people say in social media? Different story.
-
Worth Reading: Nike’s Media End-Around
02.14.2012Nike’s taking money out of TV ad buying and putting it toward digital products that build direct ties with consumers.
