Author Archive: Brad Herman
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Programmatic Will Become Race to the Top
01.25.2013Publishers are reticent about the automated ad era. They shouldn’t be, argues Videology’s Brad Herman, if they have the right strategy..
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Publishers Need To Go On Audience Offensive
02.07.2012Brad Herman of Videology says that Web publishers need to get more sophisticated about selling audiences on their own sites, just a advertisers have gotten more sophisticated about buying them.
