Author Archive: Brian Morrissey
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The Price of Original Content
05.17.2013When the name of the game in publishing is volume, shortcuts are the norm.
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30 Signs You’ve Been in Ad Sales Too Long
05.17.2013You think it’s totally normal to cater lunch for 20 24-year-olds who don’t really care about you and 29 other signs to look out for.
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Reddit’s Pitch to Advertisers
05.17.2013The social news site makes its case to advertisers that it’s a great place for marketing.
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Who Else Wants Credit for the Oreo Tweet?
05.15.2013Everyone wants to take credit when it comes to hit advertising efforts. But after how many names do we draw the line?
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Hearst Moves from ‘Months to Moments’
05.10.2013Digital media vet Troy Young joins the magazine publisher to speed up its metabolism.
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Grey Spain Creates Viral Outdoor Ad
05.07.2013An anti-child abuse campaign use tech to display different messages to adults and children.
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Audi’s Novel Battery-Saving App
05.02.2013The car brand demos its start-stop auto tech with a smartphone tool to shut off battery-draining apps running in the background.
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The Innovation Imperative
04.24.2013It’s not easy inventing the future, but it is necessary. The Digiday Innovation Summit will celebrate how brands, agencies and publishers are constructing new models for digital media. Join us.
