Author Archive: Canice Murphy
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Ad Buyer’s Guide to Seller Myths
11.15.2012Don’t fall for common half-truths peddled by many video ad sellers, warns SET.tv’s Canice Murphy.
PUBLISHERS
57
57
Welcome Ads: The New Homepage Takeover
Jack Marshall 05.21.2013
The decline of the hompepage is fueling the rise of a new brand of interruptive ad.
BRANDS
27
27
Volvo Gets Swedish House Mafia Together for Farewell Video
Saya Weissman 05.21.2013
Volvo helped create a cool farewell video from former electronic band.
BRANDS
77
77
The Brand Guide to Fixing Social Mishaps
Saya Weissman 05.21.2013
Being a real-time brand inevitably means making mistakes. The most innovative marketers handle them with aplomb.
PLATFORMS
24
24
The End of Eyeballs
Brian Morrissey 05.21.2013
Converting Tumblr’s audience into ad revenue is no easy feat for Yahoo.
AGENCIES
20
20
Dave Smith’s Guide to Agency Longevity
Digiday Editors 05.21.2013
The Mediasmith CEO has spent 40 years in the business. But if he had to do it all over again, he’d have learned code.
AGENCIES
112
112
20 Signs You’ve Been in PR Too Long
Josh Sternberg 05.21.2013
Here are some telltale signs you’ve been in the PR rat race a bit long.
BRANDS
84
84
Brands Lag in Social Response
Saya Weissman 05.21.2013
Big-name brands are ignoring questions from their fans and followers on Facebook and Twitter.
PUBLISHERS
32
32
The Today Show’s Ad Content Play
Josh Sternberg 05.21.2013
The morning news show is now creating content for brands online.