Author Archive: Carla Rover

Consolidation Won’t Solve Ad-Tech Complexity

Operative CEO Mike Leo doesn’t think the rallying cry to get rid of ad-tech clutter should focus on consolidation as a solution. Instead, there’s a need for truly neutral platforms.

Inside The Economist’s Digital Strategy

Can Scott Thompson Turn Around Yahoo?

Yahoo’s new CEO faces a steep learning curve when it comes to the complicated world of digital display advertising. Can he catch up?

5 Ad Tech Startups to Watch

As much as we like to talk about clutter in the ad tech industry, a few startups are addressing industry needs and raising funds. Here are our picks of startups to watch in 2012.

2012 Industry Predictions: The Death of Audience Buying?

Digiday asked some of ad tech’s most independent thinkers about what worked in 2011, what they see on the horizon and they hope will go away.

Organic’s Scarfi: More Female Risk Takers Needed

Organic’s CEO Marita Scarfi breaks down the barriers women face getting ahead in the ad technology and agency businesses.

Adobe’s Google Differentiator: Advertisers and Publishers Trust Us

Brad Rencher, general manager of Adobe’s Omniture believes that Adobe can build a broad-based ad-optimization and analytics platform that’s different from Google because its motives aren’t questioned.

Meet the Top DSPs

MediaMath, Turn and DataXu come out tops in Forrester’s first evaluation of the burgeoning market for demand-side platforms. But according to analyst Joanna O’Connell, the industry remains filled with too many pretenders.

Ad Tech’s Glass Ceiling

Despite a hiring frenzy in the ad tech space, women lag far behind men as both top executives and rank-and-file employees. Are firms in this hot area doing enough to attract a diverse workforce?

Millward Brown on Decoding Brand Equity

WPP’s Millward Brown today announced it is partnering with Kantar Shopcom to provide marketers with another way to analyze brand loyalty.