Author Archive: Carla Rover
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Xaxis’ Lesser: Brands Don’t Trust Web Metrics
11.30.2011The CEO of WPP Group’s audience buying platform believes brands are still wary of shifting ad spend online because of the lack of measurement standards.
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MediaMath’s Joe Zawadzki on Yahoo’s ‘War on Middlemen’
11.29.2011Yahoo is choking off access to its inventory from third parties. This is a move that will send ripples through the ad tech world, according to MediaMath CEO Joe Zawadzki, ultimately separating those with real tech chops that add real value from the arbitragers that don’t.
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Inside the Economist Group’s Ad Network Play
11.29.2011The Economist Group isn’t exactly a name you’d expect playing the vertical ad network game, but one of its business units, Ideas People Media, manages a vertical network featuring a collection of sites its high-minded readers also visit.
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Why Facebook, Not Google, Could Rule Web Advertising
11.23.2011Hooman Radfar is the founder and executive chairman of Clearspring, a social sharing network with more than 200 million users. Radfar believes that the social media space has only just begun to unleash the power of its data in a bid to compete with Google for control of the ad ecosystem.
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Why MEC Sees Data Opportunities
11.22.2011Eamonn Store, president of global solutions at MEC, believes media agencies have been distracted by turf wars with creative agencies, and have been excluded from the data conversation. That’s a mistake, Store believes, as media agencies and creative agencies need to help brands navigate an intimidating flood of data and a fragmented ad tech market.
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Short Takes: 24/7 Real Media Dives into RTB
11.17.201124/7 Real Media adds real-time bidding to its Open AdStream ad management platform.
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Explainer: What SOPA Means for the Online Ad Industry
11.17.2011The digital media world is uniting in its opposition to an anti-piracy bill making its way through Congress. Here’s why the ad industry is likely to emerge unscathed from the doomsday scenarios.
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Short Takes: Conde Nast Launches Private Exchange
11.16.2011Conde Nast is the latest publisher to open a private exchange, betting the controls it offers are a better option than using ad networks. .
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Microsoft on the Big Ad Deal
11.15.2011Dave O’Hara, Microsoft Advertising’s COO, explains seemingly contradictory tenets of the Microsoft-Yahoo-AOL deal and points to the fact that Microsoft, the world’s largest software company, is still in the process building its tech arsenal using its sizable war chest.
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Short Takes: Trust Metrics Focuses on Ad Environments
11.15.2011Trust Metrics CEO Andrew Learner believes that a key problem with the digital advertising industry is a separation of basic business intelligence from ad spend. For Lerner, the digital environment of an ad has been almost entirely forgotten as a key determinant of whether ad dollars are going to waste, or building the brand.
