Brands wanting to know what their Facebook connections are worth might want to explore neuroscience, explains Nielsen NeuroFocus’ Caroline Winnett.
The social platform has become a favorite of agencies and media companies by catering to their needs.
If native advertising is the future of digital media, the industry should at least agree what it means.
The Ferraro spread is the latest brand to show that being heavy-handed with fans these days is a recipe for disaster.
Twitter’s rolling out ad-supported video clips, putting pressure on advertisers and agencies to push out shorter spots.
Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.
While social rarely provides direct revenue, publishers see social media teams as vitally important.
Do you use the words “aggregation” and “curation” frequently? Check your Klout score daily? You’ve passed into guru territory.