Putting ad tech companies in the vendor ghetto is a losing long-term strategy for agencies, explains Netmining’s Christopher Hansen.
Netmining’s Christopher Hansen argues that frequency capping on ads should be reconsidered.
In a complex ad tech world, there’s a tendency to quickly pigeonhole companies with broad labels, warns Netmining’s Christopher Hansen.
Ad exchange quality isn’t a real problem, argues Netmining’s Christopher Hansen, because quality means different things to different advertisers.
The music publisher preaches quality over quantity and engagement over eyeballs. “Our goal is to be the best music magazine in the world, not the biggest.”
When the name of the game in publishing is volume, shortcuts are the norm.
You think it’s totally normal to cater lunch for 20 24-year-olds who don’t really care about you and 29 other signs to look out for.
The social news site makes its case to advertisers that it’s a great place for marketing.
Ad tech is rife with shady practices. It’s the ad buyers that can make a real difference. argues Federated Media’s Walter Knapp.
Razorfish’s Ray Valez, Havas’ John Winsor, Mail Online’s Sean O’Neal and Nissan’s Erich Marx on mobile, social and the Internet of things.
Elle is among the first publishers to build for the new wearable computer.
The video giant has a new tool that lets marketers sell products featured in their videos.