Author Archive: Christopher Hansen
-
Agencies Better Cozy Up to Ad Tech
02.14.2013Putting ad tech companies in the vendor ghetto is a losing long-term strategy for agencies, explains Netmining’s Christopher Hansen.
-
The Sweet Spot for Conversions
11.06.2012Netmining’s Christopher Hansen argues that frequency capping on ads should be reconsidered.
-
The Dangers of Buckets
08.16.2012In a complex ad tech world, there’s a tendency to quickly pigeonhole companies with broad labels, warns Netmining’s Christopher Hansen.
-
With RTB, Premium is in the Eye of the Beholder
05.24.2012Ad exchange quality isn’t a real problem, argues Netmining’s Christopher Hansen, because quality means different things to different advertisers.
