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Author Archive: Dave Hendricks

Dave Hendricks
  • rss feed

  • dave@liveintent.com



  • writing

    Dear Marc Benioff, You’re Wrong on Email

    01.11.2013

    LiveIntent’s Dave Hendricks responds to Salesforce’s Marc Benioff’s remarks about the end of the email days.


  • davehendricks2

    Feedback Loop: Googlemeld, Potheads and Ad-Tech Acronyms

    03.30.2012

    LiveIntent’s Dave Hendricks weighs in on his picks from Digiday’s coverage of the digital media industry this week. He also writes a bit in French.


PUBLISHERS
298

daftpunk

Pitchfork Opts Out of the Pageview Rat Race

Jack Marshall 05.17.2013

The music publisher preaches quality over quantity and engagement over eyeballs. “Our goal is to be the best music magazine in the world, not the biggest.”


PUBLISHERS
62

easybuttons

The Price of Original Content

Brian Morrissey 05.17.2013

When the name of the game in publishing is volume, shortcuts are the norm.


PUBLISHERS
1229

Hillary Duff

30 Signs You’ve Been in Ad Sales Too Long

Brian Morrissey 05.17.2013

You think it’s totally normal to cater lunch for 20 24-year-olds who don’t really care about you and 29 other signs to look out for.


PLATFORMS
139

Reddit Pitch

Reddit’s Pitch to Advertisers

Brian Morrissey 05.17.2013

The social news site makes its case to advertisers that it’s a great place for marketing.


BRANDS
59

Broom and Dustpan

Buyers Need to Help Clean Up Ad Tech

Walter Knapp 05.17.2013

Ad tech is rife with shady practices. It’s the ad buyers that can make a real difference. argues Federated Media’s Walter Knapp.


AGENCIES
54

innovation

What Are the Biggest Innovations Right Now in Digital Media?

Haniya Rae 05.17.2013

Razorfish’s Ray Valez, Havas’ John Winsor, Mail Online’s Sean O’Neal and Nissan’s Erich Marx on mobile, social and the Internet of things.


PUBLISHERS
154

Google Glass

Why Hearst Wants in on Google Glass

Josh Sternberg 05.17.2013

Elle is among the first publishers to build for the new wearable computer.


BRANDS
80

Video-Money

Youtube Bets Videos Can Sell

Giselle Abramovich 05.17.2013

The video giant has a new tool that lets marketers sell products featured in their videos.


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