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Author Archive: David Armano

David Armano
  • rss feed

  • David.armano@edelman.com



  • sxswboots

    Buzzworthy Topics To Watch For at SXSW

    03.07.2013

    It’s not all parties. Here are Edelman Digital’s managing director’s must-sees.


  • schedule

    Did Real-Time Marketing Jump the Shark at the Oscars?

    02.25.2013

    The Oscars showed there’s already a backlash against real-time marketing, according to Edelman’s David Armano.


  • roadblock

    5 Roadblocks to High-Metabolism Marketing

    02.25.2013

    Despite some campaigns that stand out, brands have a long way to go in terms of real-time marketing, argues Edelman’s David Armano.


PUBLISHERS
48

Real Time

Mashable’s Bet on Real-Time Marketing

Josh Sternberg 06.18.2013

Mashable wants to help brands create and distribute ads in real time.


BRANDS
17

image001

Myspace, Jimmy Kimmel and Bud Light Team Up

Saya Weissman 06.18.2013

Myspace’s latest brand partnership brings special musical performances online for more fans.


AGENCIES
23

creativesand

Google’s Embrace of Cannes

Brian Morrissey 06.18.2013

In just a few years, the tech giant has gone from standoffish to Madison Avenue to fully embracing the ad world’s creative class.


PLATFORMS
22

shutterstock_139893727

Take The Digiday Mobile Quiz

Digiday Editors 06.18.2013

Our phones and tablets are with us before bed, in the bathroom and, for some, even during sexy-time. See how much you know about this ubiquitous mobile medium.


PUBLISHERS
157

large-clock

If The Pageview is Dead, Now What?

Tony Haile 06.18.2013

If the pageview is dead, we need to turn our attention to time-based metrics.


AGENCIES
12

Lion-Shield-

In Defense of Cannes

Brian Morrissey 06.18.2013

Top ad execs explain why they think the fuss over Cannes is worth it.


BRANDS
30

trenches

What Facebook Looked Like for WWI Soldier

Saya Weissman 06.18.2013

DDB Paris created a cool Facebook campaign for a French WWI museum that makes history a personal experience.


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