It’s not all parties. Here are Edelman Digital’s managing director’s must-sees.
The Oscars showed there’s already a backlash against real-time marketing, according to Edelman’s David Armano.
Despite some campaigns that stand out, brands have a long way to go in terms of real-time marketing, argues Edelman’s David Armano.
Mashable wants to help brands create and distribute ads in real time.
Myspace’s latest brand partnership brings special musical performances online for more fans.
In just a few years, the tech giant has gone from standoffish to Madison Avenue to fully embracing the ad world’s creative class.
Our phones and tablets are with us before bed, in the bathroom and, for some, even during sexy-time. See how much you know about this ubiquitous mobile medium.
If the pageview is dead, we need to turn our attention to time-based metrics.
Top ad execs explain why they think the fuss over Cannes is worth it.
DDB Paris created a cool Facebook campaign for a French WWI museum that makes history a personal experience.