Author Archive: David Berkowitz
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What Madison Avenue Can Learn From the Valley
02.21.2013Agencies are into fighting, but they’d be better off adapting the tech world’s belief in collaboration, writes 360i’s David Berkowitz.
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What’s The Second Screen Anyway?
12.13.2012With the countless advances across mobile devices, there’s a fine line separating the first, second and third screens, argues 360i’s David Berkowitz.
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Why Mobile Social Media Marketing Hasn’t Taken Off
10.01.2012360i’s David Berkowitz explains why there is a large-scale disconnect between mobile marketing and social media marketing.
