Agencies are into fighting, but they’d be better off adapting the tech world’s belief in collaboration, writes 360i’s David Berkowitz.
With the countless advances across mobile devices, there’s a fine line separating the first, second and third screens, argues 360i’s David Berkowitz.
360i’s David Berkowitz explains why there is a large-scale disconnect between mobile marketing and social media marketing.
Ad tech companies are moving beyond online to bring programmatic to out-of-home.
Twitter’s rolling out ad-supported video clips, putting pressure on advertisers and agencies to push out shorter spots.
Google wants to make ads work across devices, smoothing the way to adoption of responsive design.
Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.
While social rarely provides direct revenue, publishers see social media teams as vitally important.
Do you use the words “aggregation” and “curation” frequently? Check your Klout score daily? You’ve passed into guru territory.
Vine’s six-second limitation isn’t holding brands back from adopting the platform.
Tracking isn’t the be-all and end-all, writes Adam Cole. Digital needs to take its cues from TV.