Author Archive: David Levin
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Why Mobile Ads Fall Short
02.21.2012Advertisers aren’t moving as quickly as consumers. Nowhere is that more obvious than in mobile advertising.
BRANDS
44
44
J&J’s Digital Priorities for 2012
Giselle Abramovich 05.16.2012
The brand giant is focused on social and mobile and is wary of drowning in too much digital data.
BRANDS
53
53
How EBay Won at Facebook
Giselle Abramovich 05.16.2012
EBay’s new approach to social media marketing has tripled engagement levels on Facebook, according to the company.
PUBLISHERS
124
124
The Great Banner Ad Debate
Brian Morrissey 05.16.2012
Industry vetrans like Vox Media’s Jim Bankoff, Cheil’s Lars Bastholm, KBS+P’s Darren Herman and others weigh in on whether display ads are doomed.
BRANDS
31
31
Battle of the Digital Brands: Delta vs. JetBlue
Josh Sternberg 05.16.2012
In this week’s battle of the digital brands, Delta and JetBlue square off. Which airline flies the highest in the digital world?
PLATFORMS
21
21
Why Google Plus Hasn’t Failed
Steven Goldner 05.16.2012
Google Plus isn’t replacing Facebook, but that doesn’t mean it won’t be a wild success, according to Mediawhiz’s Steve Goldner.
ETC
8
8
Facebook Parenting
Saya Weissman 05.16.2012
It has become a normal part of parenthood to share the experience online, but is that a good thing for the child?
PUBLISHERS
74
74
Why Publishers Should Rethink Design
Brian Morrissey 05.15.2012
The Web is failing users with confusing websites that are cluttered with too many ads, according to Hearst’s James Meigs. It’s time publishers get back to great design.
- RT @tydesign: Industry leaders from agencies and publishers chime in on the future of banner ads. http://t.co/BWe2PlTk #advertising #displayadvertising
(about 10 minutes ago) - eBay's new approach to social media marketing has tripled engagement levels on FB, according to the company. http://t.co/KtBqNFmd
(about 22 minutes ago) - Would Media Buyers Embrace an Upfront Video Market? | Digiday http://t.co/qlD5EWIl via @digiday
(about 31 minutes ago) - RT @GAbramovich: How EBay Won at Facebook | Digiday http://t.co/iXv4kPiL via @digiday
(about 1 hour ago) - RT @tubemogul: Insights from Harvey Kent of #mediaocean on whether digital buyers really want a video upfront. http://t.co/6wu0zIRl
(about 1 hour ago)
