Author Archive: Digiday Content Studio
-
‘Programmatic Premium’: All in the Eye of the Beholder
03.27.2013Programmatic + Premium: Can the two coexist in today’s marketplace? The latest from our State of the Industry Surveys. Presented by OpenX.
-
The Evolution of the CMO
03.25.2013The CMO has evolved thanks to digital media. Major League Soccer CMO Howard Handler weighs in on how digital has changed his job. Presented by [x+1].
-
PARTNER: Kellogg Masters One Key Strategy
03.18.2013Kellogg’s has mastered one key strategy every digital marketer should at least consider.
-
4 Inspiring Multi-Screen Campaigns
03.12.2013Convergence has never been tougher. Here are a few examples of great cross-screen engagement. Presented by [x+1].
-
How Not To Be J.C. Penney
03.01.2013Last year, JC Penny bet the house on traditional TV ads and lost. Is this an indication that digital marketers should be in charge? Presented by [x+1].
