Author Archive: Digiday
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The Future of Mobile
12.13.2012Watch the livestream of Digiday Mobile from our homepage beginning at 10:00 a.m. EST.
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What Will Mobile Ads of the Future Look Like?
11.27.2012Mobile media is changing fast. We ask our Mobile Conference speakers, “What will mobile ads look like in five years?”
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Debate Club: Direct or Brand Ads on The Third Screen?
11.21.2012Hear what leaders from R/GA, Quartz and Pandora believe is the future of mobile advertising.
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Digiday Poetry Minute
11.16.2012Take a break from setting price floors, settle into your fireside armchair and enjoy some artful verse, Digiday style.
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Debate Club: Do Brands Need A Mobile Strategy?
11.14.2012Mobile is a challenging medium. Should brands dedicate more resources to figuring out how to do it right or just integrate it into their broader strategy?
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Online Video Matures, Joins Forces With TV
11.13.2012Online video is emerging as a complementary platform to television, planned and bought in tandem and, increasingly, via programmatic bidding.
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We Raised $5,000 For P.S. 15′s Hurricane Recovery
11.06.2012Beginning today, readers who donate $100 a storm-soaked Brooklyn school will get a free pass to our upcoming Video Conference.
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Ciroc: Pre-Roll, Original Video Go Together
11.02.2012We talked to Aubrey Flynn, brand content director for Ciroc Ultra Premium Vodka, about how original and pre-roll video online fits into their brand strategy.
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A Brief History of Stunt Marketing
10.31.2012In the wake of Felix Baumgartner’s excellent Red Bull-sponsored skydive from space, we’re taking a look back at some of the successful and not-so-successful marketing stunts brands have pulled.
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Putting the Third Screen First
10.30.2012The Digiday Mobile Conference will examine how advertisers, publishers and brand marketers are forging ahead in this problematic medium.
