Digiday » Doug Pollack http://www.digiday.com Digital Content, Digital Advertising, Digital Marketing Wed, 16 May 2012 20:03:50 +0000 en hourly 1 How Data Quality Drives ROI http://www.digiday.com/platforms/how-data-quality-drives-roi/ 1 http://www.digiday.com/platforms/how-data-quality-drives-roi/#comments Thu, 17 Nov 2011 00:41:08 +0000 Doug Pollack http://www.digiday.com/?p=1690

Consumer behavioral and profile-based data has become a line item in many advertising plans. Lotame’s Dave Pollack probes whether marketers are necessarily using the right data.

]]> http://www.digiday.com/platforms/how-data-quality-drives-roi/feed/ 0