In 2013, enterprises will realize they have over-imbibed in the apps market without having a clear strategy of how to grow and win, argues Drew Bartkiewicz.
Marketers are fragmenting their mobile approaches and not learning the lessons of the rise of the desktop Web, argues Apinomic’s Drew Bartkiewicz.
Retailers that do not think like platforms and use distributed APIs may very well go the way of Borders or Circuit City, argues Apinomic’s Drew Bartkiewicz.
The new challenge for digital creativity is figuring out how to use available datasets in innovative, effective ways.
For all the talk of data theft, publishers are frequently negligent when it comes to policing the third parties it invites onto their sites.
Introducing new ad products to clients and internal bosses is a major struggle for publisher project leads.
A Digiday-MailOnline study finds most brands plan to increase content marketing budgets in the next year.
History is against Yahoo if it believes buying Tumblr will give it relevance with a younger demographic.
Some of the best creative continues to come from agencies outside of North America.
The Onion points out how awesome sponsored content is and how there is still an need for print in the digital age.
Brands like L’Oreal, Amex and P&G are building loyalty through websites dedicated to providing their target audiences with useful content.
Digiday readers weigh in on whether banner ads get a bad rap, or if they’re a symbol of all that’s wrong with digital advertising.