Author Archive: Drew Bartkiewicz



  • the chase

    Chasing the Next API Cycle

    10.18.2012

    In 2013, enterprises will realize they have over-imbibed in the apps market without having a clear strategy of how to grow and win, argues Drew Bartkiewicz.


  • building blocks

    The CMO’s Mobile Blind Spot

    08.20.2012

    Marketers are fragmenting their mobile approaches and not learning the lessons of the rise of the desktop Web, argues Apinomic’s Drew Bartkiewicz.


  • Screen Shot 2012-07-23 at 1.51.44 PM

    Preparing for Commerce’s Upheaval

    07.24.2012

    Retailers that do not think like platforms and use distributed APIs may very well go the way of Borders or Circuit City, argues Apinomic’s Drew Bartkiewicz.


  • bartkiewicz

    Creativity in the API Era

    01.31.2012

    The new challenge for digital creativity is figuring out how to use available datasets in innovative, effective ways.