Author Archive: Drew McLellan
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Time to Retire the Digital Jedi
12.12.2012Agencies did themselves a disservice by creating separate digital specialists, argues Agency Management Roundtable’s Drew McLellan.
BRANDS
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270
Behind Twitter’s Savvy Embrace of TV
Brian Morrissey 05.24.2013
The social platform has become a favorite of agencies and media companies by catering to their needs.
PUBLISHERS
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116
Native Ad Terminology is a Mess
Jack Marshall 05.24.2013
If native advertising is the future of digital media, the industry should at least agree what it means.
BRANDS
49
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Nutella Joins Brand Social Screwup Lineup
Giselle Abramovich 05.24.2013
The Ferraro spread is the latest brand to show that being heavy-handed with fans these days is a recipe for disaster.
BRANDS
135
135
Will Twitter Force Brands to Get Brief?
Brian Morrissey 05.23.2013
Twitter’s rolling out ad-supported video clips, putting pressure on advertisers and agencies to push out shorter spots.
BRANDS
116
116
Why Target Set Up Shop in Silicon Valley
Giselle Abramovich 05.23.2013
Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.
PUBLISHERS
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How Publishers Organize for Social Era
Josh Sternberg 05.23.2013
While social rarely provides direct revenue, publishers see social media teams as vitally important.
PLATFORMS
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24 Signs You Are Definitely a Social Media Guru
Saya Weissman 05.23.2013
Do you use the words “aggregation” and “curation” frequently? Check your Klout score daily? You’ve passed into guru territory.