Author Archive: Eric Franchi
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Programmatic Era Isn’t Benefiting Publishers
02.20.2013There’s little on the horizon that will revolutionize display advertising, according to Undertone’s Eric Franchi.
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The Mobile Ad Do-Over
11.30.2012Advertisers need to learn from the past and not repeat the mistakes of the desktop Web, argues Undertone’s Eric Franchi.
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Feedback Loop: Confessions, Facebook, and Retargeting
04.20.2012Eric Franchi, co-founder of Undertone, critiques Digiday’s coverage of the industry this week.
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Want to Save Display? Cut Supply
01.04.2012With the online ad world awash in impressions, added automation technology can only go so far, argues Undertone’s Eric Franchi. It’s time for more drastic measures.
