Digiday » Eric Franchi http://www.digiday.com Digital Content, Digital Advertising, Digital Marketing Wed, 16 May 2012 20:03:50 +0000 en hourly 1 Feedback Loop: Confessions, Facebook, and Retargeting http://www.digiday.com/platforms/feedback-loop-confessions-facebook-and-retargeting/ 1 http://www.digiday.com/platforms/feedback-loop-confessions-facebook-and-retargeting/#comments Fri, 20 Apr 2012 04:04:00 +0000 Eric Franchi http://www.digiday.com/?p=11149

Eric Franchi, co-founder of Undertone, critiques Digiday’s coverage of the industry this week.

]]> http://www.digiday.com/platforms/feedback-loop-confessions-facebook-and-retargeting/feed/ 0 Want to Save Display? Cut Supply http://www.digiday.com/publishers/want-to-save-display-cut-supply/ 1 http://www.digiday.com/publishers/want-to-save-display-cut-supply/#comments Wed, 04 Jan 2012 21:24:06 +0000 Eric Franchi http://216.70.82.156/?p=1350

With the online ad world awash in impressions, added automation technology can only go so far, argues Undertone’s Eric Franchi. It’s time for more drastic measures.

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