Google says integrating yield optimizer Admeld into DoubleClick is a boon for publishers. That’s not the case, argues Rubicon Project’s Frank Addante.
Mastercard’s Conversation Suite, SAP’s Test Lab and Conde Nast’s CNtelligence are examples of internal digital marketing environments.
The Lions festival is about creativity, but ad tech companies muscling in on the action.
Facebook is closer to pleasing advertisers and users alike by reshaping its promotional products.
Slate has an in-house agency, Slate Custom Group, that helps create content for brands.
Mobile ads will succeed when they’re not viewed as mobile ads, just ads placed in the right context.
Draftfcb Capetown came up with a useful piece of advertising that actually serves a very important safety purpose
Mashable wants to help brands create and distribute ads in real time.
Myspace’s latest brand partnership brings special musical performances online for more fans.