Author Archive: Giselle Abramovich
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How Brands Organize for Data
06.19.2013Mastercard’s global social media structure, SAP’s Test Lab and Conde Nast’s CNtelligence are examples of internal digital marketing environments.
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Hospitality’s Mobile Opportunity
06.18.2013Caesars banks on mobile to both draw in new customers and better serve existing ones.
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How Mobile Has Changed Fandango’s Business
06.17.2013Fandango is seeing 41 percent of its total sales coming from mobile.
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Edmunds Trawls for Car Buyers in Social
06.17.2013The auto-information publisher isn’t afraid of butting into conversations online in the hopes of finding new visitors.
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Sponsored Content’s Got a Cost Problem
06.14.2013Brands say price and process for implementation are sponsored content’s biggest pain points.
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How Mio Grew Its Social Following With Electronic Music
06.14.2013Kraft’s Mio Energy drink lets consumers control how its digital ad proceeds.
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Publishers Figure Out Mobile Sales
06.12.2013The post-desktop era means growing pains when it comes to figuring out how to sell mobile ads.
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5 Retailers That Get Mobile
06.11.2013Retailers that truly get mobile are the ones that use the channel to improve consumers’ in-store experience.
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Retail’s Top 10 Priorities in Digital
06.05.2013Cross-channel optimization, data and “omnichannel” commerce are just some of the retail industry’s biggest areas of focus this year.
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NYSE Tries Storytelling
06.04.2013The 225-year-old organization is moving away from a pure-play media strategy to building value.
