Giselle is responsible for all of the brand coverage at Digiday, focusing on how brands are marketing in the digital era. Previously she headed up the newsroom at Mobile Marketer, where she spent five years. Before that she covered search and list marketing at DM News.
Mastercard’s global social media structure, SAP’s Test Lab and Conde Nast’s CNtelligence are examples of internal digital marketing environments.
Caesars banks on mobile to both draw in new customers and better serve existing ones.
Fandango is seeing 41 percent of its total sales coming from mobile.
The auto-information publisher isn’t afraid of butting into conversations online in the hopes of finding new visitors.
Brands say price and process for implementation are sponsored content’s biggest pain points.
Kraft’s Mio Energy drink lets consumers control how its digital ad proceeds.
The post-desktop era means growing pains when it comes to figuring out how to sell mobile ads.
Retailers that truly get mobile are the ones that use the channel to improve consumers’ in-store experience.
Cross-channel optimization, data and “omnichannel” commerce are just some of the retail industry’s biggest areas of focus this year.
The 225-year-old organization is moving away from a pure-play media strategy to building value.