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	<title>Digiday &#187; Giselle Abramovich</title>
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	<link>http://www.digiday.com</link>
	<description>Digital Content, Digital Advertising, Digital Marketing</description>
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		<title>Nutella Joins Brand Social Screwup Lineup</title>
		<link>http://www.digiday.com/brands/nutella-joins-brand-social-screwup-lineup/</link>
		<comments>http://www.digiday.com/brands/nutella-joins-brand-social-screwup-lineup/#comments</comments>
		<pubDate>Fri, 24 May 2013 04:00:27 +0000</pubDate>
		<dc:creator>Giselle Abramovich</dc:creator>
				<category><![CDATA[BRANDS]]></category>

		<guid isPermaLink="false">http://www.digiday.com/?p=39347</guid>
		<description><![CDATA[<img width="200" height="200" src="http://www.digiday.com/wp-content/uploads/2013/05/nutella-200x200.jpg" class="attachment-thumbnail wp-post-image" alt="nutella" title="nutella" style="margin:0 15px 15px 0;" />The Ferraro spread is the latest brand to show that being heavy-handed with fans these days is a recipe for disaster.]]></description>
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		<title>Why Target Set Up Shop in Silicon Valley</title>
		<link>http://www.digiday.com/brands/why-target-set-up-shop-in-silicon-valley/</link>
		<comments>http://www.digiday.com/brands/why-target-set-up-shop-in-silicon-valley/#comments</comments>
		<pubDate>Thu, 23 May 2013 04:06:55 +0000</pubDate>
		<dc:creator>Giselle Abramovich</dc:creator>
				<category><![CDATA[BRANDS]]></category>

		<guid isPermaLink="false">http://www.digiday.com/?p=39193</guid>
		<description><![CDATA[<img width="200" height="200" src="http://www.digiday.com/wp-content/uploads/2013/05/targetlab-200x200.png" class="attachment-thumbnail wp-post-image" alt="targetlab" title="targetlab" style="margin:0 15px 15px 0;" />Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.]]></description>
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		<title>Brands That Use Vine Right</title>
		<link>http://www.digiday.com/brands/brands-that-use-vine-right/</link>
		<comments>http://www.digiday.com/brands/brands-that-use-vine-right/#comments</comments>
		<pubDate>Thu, 23 May 2013 04:02:47 +0000</pubDate>
		<dc:creator>Giselle Abramovich</dc:creator>
				<category><![CDATA[BRANDS]]></category>

		<guid isPermaLink="false">http://www.digiday.com/?p=39177</guid>
		<description><![CDATA[<img width="200" height="200" src="http://www.digiday.com/wp-content/uploads/2013/05/vine-brand-microsoft-200x200.jpg" class="attachment-thumbnail wp-post-image" alt="vine brand microsoft" title="vine brand microsoft" style="margin:0 15px 15px 0;" />Vine's six-second limitation isn't holding brands back from adopting the platform. ]]></description>
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		<title>The Adobe View of Data + Creativity</title>
		<link>http://www.digiday.com/brands/the-adobe-view-of-data-creativity/</link>
		<comments>http://www.digiday.com/brands/the-adobe-view-of-data-creativity/#comments</comments>
		<pubDate>Wed, 22 May 2013 04:03:38 +0000</pubDate>
		<dc:creator>Giselle Abramovich</dc:creator>
				<category><![CDATA[BRANDS]]></category>

		<guid isPermaLink="false">http://www.digiday.com/?p=39101</guid>
		<description><![CDATA[<img width="200" height="200" src="http://www.digiday.com/wp-content/uploads/2013/05/creativity-brain-200x200.jpg" class="attachment-thumbnail wp-post-image" alt="creativity-brain" title="creativity-brain" style="margin:0 15px 15px 0;" />Adobe's Ann Lewnes sees formerly separate worlds on a collision course.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brands That Do Content Right</title>
		<link>http://www.digiday.com/brands/brands-that-do-content-right/</link>
		<comments>http://www.digiday.com/brands/brands-that-do-content-right/#comments</comments>
		<pubDate>Mon, 20 May 2013 04:00:13 +0000</pubDate>
		<dc:creator>Giselle Abramovich</dc:creator>
				<category><![CDATA[BRANDS]]></category>

		<guid isPermaLink="false">http://www.digiday.com/?p=38839</guid>
		<description><![CDATA[<img width="200" height="200" src="http://www.digiday.com/wp-content/uploads/2013/05/okay-hand-200x200.jpg" class="attachment-thumbnail wp-post-image" alt="okay-hand" title="okay-hand" style="margin:0 15px 15px 0;" />Brands like L'Oreal, Amex and P&#038;G are building loyalty through websites dedicated to providing their target audiences with useful content. ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Youtube Bets Videos Can Sell</title>
		<link>http://www.digiday.com/brands/youtube-bets-videos-can-sell/</link>
		<comments>http://www.digiday.com/brands/youtube-bets-videos-can-sell/#comments</comments>
		<pubDate>Fri, 17 May 2013 04:00:19 +0000</pubDate>
		<dc:creator>Giselle Abramovich</dc:creator>
				<category><![CDATA[BRANDS]]></category>

		<guid isPermaLink="false">http://www.digiday.com/?p=38747</guid>
		<description><![CDATA[<img width="200" height="200" src="http://www.digiday.com/wp-content/uploads/2013/05/Video-Money-200x200.jpg" class="attachment-thumbnail wp-post-image" alt="Video-Money" title="Video-Money" style="margin:0 15px 15px 0;" />The video giant has a new tool that lets marketers sell products featured in their videos.]]></description>
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		<title>20 Surefire Ways to Anger Creatives</title>
		<link>http://www.digiday.com/agencies/20-surefire-ways-to-anger-creatives/</link>
		<comments>http://www.digiday.com/agencies/20-surefire-ways-to-anger-creatives/#comments</comments>
		<pubDate>Wed, 15 May 2013 04:04:08 +0000</pubDate>
		<dc:creator>Giselle Abramovich</dc:creator>
				<category><![CDATA[AGENCIES]]></category>

		<guid isPermaLink="false">http://www.digiday.com/?p=38489</guid>
		<description><![CDATA[<img width="200" height="200" src="http://www.digiday.com/wp-content/uploads/2013/05/angrylio-200x200.jpg" class="attachment-thumbnail wp-post-image" alt="angrylio" title="angrylio" style="margin:0 15px 15px 0;" />Don't take away their Macs or point out their work looks a lot like previous ad concepts.]]></description>
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