Giselle is responsible for all of the brand coverage at Digiday, focusing on how brands are marketing in the digital era. Previously she headed up the newsroom at Mobile Marketer, where she spent five years. Before that she covered search and list marketing at DM News.
Visual characteristics like textures, colors and presence of faces in images impact social actions such as pins, repins and likes on Pinterest.
When CEOs are social, ROI of time and effort include improved company reputation, business results and employee engagement.
AARP’s new social networking site helps Baby Boomers connect to support one another through one of life’s biggest changes.
Tassos Panas, CMO of Volvo, says he expects the brand’s social media budget will increase next year, both for human and financial resources. Here’s why.
Retailers aren’t marking data as a top priority, and only some are focusing on Pinterest even though it drives sales. See these and other alarming stats.
Fleur du Mal, a two-year-old lingerie brand, spends 70 percent of its budget online. Here’s why.
The Ferraro spread is the latest brand to show that being heavy-handed with fans these days is a recipe for disaster.
Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.
Vine’s six-second limitation isn’t holding brands back from adopting the platform.
Adobe’s Ann Lewnes sees formerly separate worlds on a collision course.