Author Archive: Giselle Abramovich
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How Different Image Characteristics Drive Pinterest Engagement
06.03.2013Visual characteristics like textures, colors and presence of faces in images impact social actions such as pins, repins and likes on Pinterest.
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The Social CEO
06.03.2013When CEOs are social, ROI of time and effort include improved company reputation, business results and employee engagement.
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AARP’s New Social Network
05.31.2013AARP’s new social networking site helps Baby Boomers connect to support one another through one of life’s biggest changes.
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Why Volvo’s CMO is Serious About Social
05.30.2013Tassos Panas, CMO of Volvo, says he expects the brand’s social media budget will increase next year, both for human and financial resources. Here’s why.
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13 Alarming Stats About Retail in Digital
05.29.2013Retailers aren’t marking data as a top priority, and only some are focusing on Pinterest even though it drives sales. See these and other alarming stats.
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Building a Digital-First Brand
05.28.2013Fleur du Mal, a two-year-old lingerie brand, spends 70 percent of its budget online. Here’s why.
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Nutella Joins Brand Social Screwup Lineup
05.24.2013The Ferraro spread is the latest brand to show that being heavy-handed with fans these days is a recipe for disaster.
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Why Target Set Up Shop in Silicon Valley
05.23.2013Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.
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Brands That Use Vine Right
05.23.2013Vine’s six-second limitation isn’t holding brands back from adopting the platform.
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The Adobe View of Data + Creativity
05.22.2013Adobe’s Ann Lewnes sees formerly separate worlds on a collision course.
