Digiday readers weigh in on whether banner ads get a bad rap, or if they’re a symbol of all that’s wrong with digital advertising.
Razorfish’s Ray Valez, Havas’ John Winsor, Mail Online’s Sean O’Neal and Nissan’s Erich Marx on mobile, social and the Internet of things.
The pressure is on agencies to deliver their content promises.
Can a short horror film help educate students about college debt?
Andrew Sullivan of The Dish and Barbara Rice, executive editor of Penthouse, share their concerns with publisher porn SEO tactics.
Readers weigh in with their must-reads for those starting out in the ad industry.
Several top brand execs share what holds them back from making real-time moves.
Wunderman’s Barry Kessel and Ed Fullman, former CEO Reunify offer their takes on how to improve ad retargeting.
Ignacio Oreamuno of the Art Directors Club and Jason Pontin of MIT’s Tech Review weigh in on the issues of agency awards culture and pay-for-performance editorial.
Bad ads are everywhere on the Web. Heardable’s Gunther Sonnenfeld and the former president of Macmillian Publishing, Doug Bennett, weigh in on the risks.
For all the talk of data theft, publishers are frequently negligent when it comes to policing the third parties it invites onto their sites.
Introducing new ad products to clients and internal bosses is a major struggle for publisher project leads.
A Digiday-MailOnline study finds most brands plan to increase content marketing budgets in the next year.
History is against Yahoo if it believes buying Tumblr will give it relevance with a younger demographic.
Some of the best creative continues to come from agencies outside of North America.
The Onion points out how awesome sponsored content is and how there is still an need for print in the digital age.
Brands like L’Oreal, Amex and P&G are building loyalty through websites dedicated to providing their target audiences with useful content.