Author Archive: Ian Schafer
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Why Agencies Are Not OK
11.29.2012Agency leaders saying they’re not far behind consumers are kidding themselves, says Deep Focus’ Ian Schafer.
PUBLISHERS
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216
Responsive Ads Are Coming
Jack Marshall 05.23.2013
Google wants to make ads work across devices, smoothing the way to adoption of responsive design.
BRANDS
69
69
Will Twitter Force Brands to Get Brief?
Brian Morrissey 05.23.2013
Twitter’s rolling out ad-supported video clips, putting pressure on advertisers and agencies to push out shorter spots.
BRANDS
48
48
Why Target Set Up Shop in Silicon Valley
Giselle Abramovich 05.23.2013
Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.
PUBLISHERS
68
68
How Publishers Organize for Social Era
Josh Sternberg 05.23.2013
While social rarely provides direct revenue, publishers see social media teams as vitally important.
PLATFORMS
130
130
24 Signs You Are Definitely a Social Media Guru
Saya Weissman 05.23.2013
Do you use the words “aggregation” and “curation” frequently? Check your Klout score daily? You’ve passed into guru territory.
BRANDS
59
59
Brands That Use Vine Right
Giselle Abramovich 05.23.2013
Vine’s six-second limitation isn’t holding brands back from adopting the platform.
PLATFORMS
35
35
Why Cookies Don’t Matter
Adam Cole 05.23.2013
Tracking isn’t the be-all and end-all, writes Adam Cole. Digital needs to take its cues from TV.
AGENCIES
42
42
Y&R Asks People to Share What #Advertisingis
Saya Weissman 05.23.2013
Y&R is celebrating its 90th birthday with a fun hashtag campaign that is yielding some entertaining results about how people feel about advertising.