http://www.digiday.com Digital Content, Digital Advertising, Digital Marketing Thu, 23 May 2013 18:21:08 +0000 en hourly 1 http://www.digiday.com/publishers/responsive-ads-are-coming/ http://www.digiday.com/publishers/responsive-ads-are-coming/#comments Thu, 23 May 2013 04:06:58 +0000 Jack Marshall http://www.digiday.com/?p=39245 Google wants to make ads work across devices, smoothing the way to adoption of responsive design.]]> http://www.digiday.com/publishers/responsive-ads-are-coming/feed/ 1 http://www.digiday.com/platforms/programmatic-comes-to-out-of-home-ads/ http://www.digiday.com/platforms/programmatic-comes-to-out-of-home-ads/#comments Wed, 22 May 2013 04:03:33 +0000 Jack Marshall http://www.digiday.com/?p=39140 Ad tech companies are moving beyond online to bring programmatic to out-of-home.]]> http://www.digiday.com/platforms/programmatic-comes-to-out-of-home-ads/feed/ 0 http://www.digiday.com/publishers/welcome-ads-are-the-new-homepage-takeover/ http://www.digiday.com/publishers/welcome-ads-are-the-new-homepage-takeover/#comments Tue, 21 May 2013 04:06:30 +0000 Jack Marshall http://www.digiday.com/?p=39037 The decline of the hompepage is fueling the rise of a new brand of interruptive ad.]]> http://www.digiday.com/publishers/welcome-ads-are-the-new-homepage-takeover/feed/ 0 http://www.digiday.com/agencies/9-cool-digital-campaigns-from-outside-the-u-s/ http://www.digiday.com/agencies/9-cool-digital-campaigns-from-outside-the-u-s/#comments Mon, 20 May 2013 04:03:32 +0000 Jack Marshall http://www.digiday.com/?p=38852 Some of the best creative continues to come from agencies outside of North America.]]> http://www.digiday.com/agencies/9-cool-digital-campaigns-from-outside-the-u-s/feed/ 0 http://www.digiday.com/publishers/pitchfork-opts-out-of-the-page-view-race/ http://www.digiday.com/publishers/pitchfork-opts-out-of-the-page-view-race/#comments Fri, 17 May 2013 04:05:35 +0000 Jack Marshall http://www.digiday.com/?p=38759 The music publisher preaches quality over quantity and engagement over eyeballs. "Our goal is to be the best music magazine in the world, not the biggest."]]> http://www.digiday.com/publishers/pitchfork-opts-out-of-the-page-view-race/feed/ 3 http://www.digiday.com/publishers/content-marketings-got-a-quality-problem/ http://www.digiday.com/publishers/content-marketings-got-a-quality-problem/#comments Thu, 16 May 2013 04:05:48 +0000 Jack Marshall http://www.digiday.com/?p=38650 Paid distribution widgets often feature "content" that's barely disguised lead-generation schemes.]]> http://www.digiday.com/publishers/content-marketings-got-a-quality-problem/feed/ 11 http://www.digiday.com/agencies/can-pay-for-performance-work-for-agencies/ http://www.digiday.com/agencies/can-pay-for-performance-work-for-agencies/#comments Wed, 15 May 2013 04:01:35 +0000 Jack Marshall http://www.digiday.com/?p=38579 Agencies talk about having skin in the game, but it's still unclear if the model can ever really work.]]> http://www.digiday.com/agencies/can-pay-for-performance-work-for-agencies/feed/ 1