Inaccurate analytics are leaving site owners confused about how people are finding them.
Supply-side platforms and exchanges continue to help companies inject ads into users’ browsers.
Thanks to SEO and data-mining, legit publishers and advertisers can benefit from porn while staying above it all.
Ad impressions are growing at a rate of 6 percent a year.
Advertisers might soon begin to alienate consumers with incessant retargeting.
The comedian is a great case study in marketing done right.
Web advertising is a volume game. The creates the incentive to fake it until you make it.
The Internet’s version of the TV upfronts has some glitz, but it’s missing big money changing hands.
In a month, the Google video service gets a viewership equivalent to 10 Super Bowls.
As data becomes the new marketing currency, brands are beginning to ask questions about who is using theirs and for what purposes.
For all the talk of data theft, publishers are frequently negligent when it comes to policing the third parties it invites onto their sites.
Introducing new ad products to clients and internal bosses is a major struggle for publisher project leads.
A Digiday-MailOnline study finds most brands plan to increase content marketing budgets in the next year.
History is against Yahoo if it believes buying Tumblr will give it relevance with a younger demographic.
Some of the best creative continues to come from agencies outside of North America.
The Onion points out how awesome sponsored content is and how there is still an need for print in the digital age.
Brands like L’Oreal, Amex and P&G are building loyalty through websites dedicated to providing their target audiences with useful content.
Digiday readers weigh in on whether banner ads get a bad rap, or if they’re a symbol of all that’s wrong with digital advertising.