Author Archive: Jack Marshall
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Dark Google Vexes Publishers
05.03.2013Inaccurate analytics are leaving site owners confused about how people are finding them.
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Programmatic’s Toolbar Problem
05.02.2013Supply-side platforms and exchanges continue to help companies inject ads into users’ browsers.
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How Porn Helps Fuel Digital Media
05.01.2013Thanks to SEO and data-mining, legit publishers and advertisers can benefit from porn while staying above it all.
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15 Alarming Stats About Online Publishing
05.01.2013
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How Much Retargeting is Too Much?
04.29.2013Advertisers might soon begin to alienate consumers with incessant retargeting.
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The Louis C.K. Guide to Online Marketing
04.26.2013
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Ad Buyers Tire of Audience Games Publishers Play
04.25.2013Web advertising is a volume game. The creates the incentive to fake it until you make it.
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The NewFronts Mirage
04.24.2013The Internet’s version of the TV upfronts has some glitz, but it’s missing big money changing hands.
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15 Stats Brands Should Know About YouTube
04.23.2013In a month, the Google video service gets a viewership equivalent to 10 Super Bowls.
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Brands Get Nervous About Data Ownership
04.22.2013As data becomes the new marketing currency, brands are beginning to ask questions about who is using theirs and for what purposes.
