Author Archive: Jack Marshall
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Many Brands Flunk Mobile Test
02.23.2012A Digiday examination of the websites of the 50 top global brands found many haven’t bothered to tailor content to visitors from phones and tablets..
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Why Location is Key to Mobile Ad Dollars
02.22.2012Publishers are struggling to make as much money with mobile ads. That might be because they’re often missing what makes mobile different.
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Publishers Enter the API Era
02.21.2012Publishers like The New York Times, USA Today and The Guardian are hoping APIs will help them unlock additional revenues.
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This is How the Ad World Sees Itself
02.20.2012A visual representation of the inter-department relationships that characterize agency life.
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Is the Browser the Secret to Mobile Ad Targeting?
02.17.2012Opera expands further into the mobile ad arena wielding browser-level behavioral data.
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Life on an Agency Trading Desk
02.16.2012Digiday’s take on the imagined life of a media agency trading desk worker.
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TV Guide Looks Beyond Standard Mobile Ads
02.16.2012Digital-only publisher says standard mobile display ads just wont cut it, and is pinning its hope on more inventive ad integrations instead.
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Life of a Media Seller
02.16.2012You’ve seen the media buyer meme, now it’s time for a view the imagined life of the media seller.
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Worth Reading: Fixing Internet Piracy
02.15.2012Bioethics professor Peter Singer says content creators and Internet companies should reach a middle ground on piracy.
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Targeted Ad Opt-Outs Not Slowing Digital Industry
02.15.2012Few people are opting out of behavioral advertising, which is either a sign of the weakness of self-regulation or that people don’t care much about ad tracking.
