Author Archive: Jeff Dachis
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Here’s a Big Idea For You
01.31.2013The traditional marketing message will never die, but marketers who learn to adapt to ever-changing mediums will come out on top, argues Jeff Dachis.
PUBLISHERS
21
21
Fighting Over the Future of Display
Haniya Rae 05.19.2013
Digiday readers weigh in on whether banner ads get a bad rap, or if they’re a symbol of all that’s wrong with digital advertising.
PUBLISHERS
152
152
The Price of Original Content
Brian Morrissey 05.17.2013
When the name of the game in publishing is volume, shortcuts are the norm.
PUBLISHERS
1356
1356
30 Signs You’ve Been in Ad Sales Too Long
Brian Morrissey 05.17.2013
You think it’s totally normal to cater lunch for 20 24-year-olds who don’t really care about you and 29 other signs to look out for.
PLATFORMS
146
146
Reddit’s Pitch to Advertisers
Brian Morrissey 05.17.2013
The social news site makes its case to advertisers that it’s a great place for marketing.
BRANDS
62
62
Buyers Need to Help Clean Up Ad Tech
Walter Knapp 05.17.2013
Ad tech is rife with shady practices. It’s the ad buyers that can make a real difference. argues Federated Media’s Walter Knapp.
AGENCIES
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64
What Are the Biggest Innovations Right Now in Digital Media?
Haniya Rae 05.17.2013
Razorfish’s Ray Valez, Havas’ John Winsor, Mail Online’s Sean O’Neal and Nissan’s Erich Marx on mobile, social and the Internet of things.
PUBLISHERS
180
180
Why Hearst Wants in on Google Glass
Josh Sternberg 05.17.2013
Elle is among the first publishers to build for the new wearable computer.