Responsive design is not the comprehensive solution that some marketers believe it is, argues Hipcricket’s Jeff Hasen.
Blending all the mediums is the only way to give consumers the ability to interact and build brand loyalty in real-time, argues Hipcricket’s Jeff Hasen.
Hipcricket’s Jeff Hasen says that brands should not try to dictate mobile behavior. It’s all about giving consumers choices on how to engage.
Hipcricket’s Jeff Hasen says it’s dangerous chasing the new shiny mobile objects from SXSW instead of giving consumers campaign elements that drive results.
Adobe’s Ann Lewnes sees formerly separate worlds on a collision course.
Coke has created a campaign to bridge the political and social divide between India and Pakistan.
Content marketing is getting more complicated, but that won’t stop it from growing, argues Contently’s Sam Slaughter.
Innovation at large companies is hard but powerful when all the right components come together.
Volvo helped create a cool farewell video from former electronic band.
Being a real-time brand inevitably means making mistakes. The most innovative marketers handle them with aplomb.
Converting Tumblr’s audience into ad revenue is no easy feat for Yahoo.