Author Archive: Jeff Hasen
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Why Responsive Design is Not Built for the User
10.19.2012Responsive design is not the comprehensive solution that some marketers believe it is, argues Hipcricket’s Jeff Hasen.
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The New Real-Time Expectations for Media
09.04.2012Blending all the mediums is the only way to give consumers the ability to interact and build brand loyalty in real-time, argues Hipcricket’s Jeff Hasen.
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Choice is the Killer Mobile App
05.30.2012Hipcricket’s Jeff Hasen says that brands should not try to dictate mobile behavior. It’s all about giving consumers choices on how to engage.
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Beware of SXSW Pixie Dust
03.15.2012Hipcricket’s Jeff Hasen says it’s dangerous chasing the new shiny mobile objects from SXSW instead of giving consumers campaign elements that drive results.
