Author Archive: Jeff Sporn
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Why Data Transparency Matters
10.24.2012Transparency should be at the heart of every business, but the data industry at large remains a black box, says Equifax’s Jeff Sporn.
BRANDS
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The Adobe View of Data + Creativity
Giselle Abramovich 05.22.2013
Adobe’s Ann Lewnes sees formerly separate worlds on a collision course.
BRANDS
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Coke Plays Peacemaker on Subcontinent
Saya Weissman 05.22.2013
Coke has created a campaign to bridge the political and social divide between India and Pakistan.
BRANDS
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Will Google News Kill Sponsored Content?
Sam Slaughter 05.22.2013
Content marketing is getting more complicated, but that won’t stop it from growing, argues Contently’s Sam Slaughter.
PUBLISHERS
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Hearst’s 5 Ingredients for Innovation
Haniya Rae 05.22.2013
Innovation at large companies is hard but powerful when all the right components come together.
BRANDS
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Volvo Gets Swedish House Mafia Together for Farewell Video
Saya Weissman 05.21.2013
Volvo helped create a cool farewell video from former electronic band.
BRANDS
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The Brand Guide to Fixing Social Mishaps
Saya Weissman 05.21.2013
Being a real-time brand inevitably means making mistakes. The most innovative marketers handle them with aplomb.
PLATFORMS
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The End of Eyeballs
Brian Morrissey 05.21.2013
Converting Tumblr’s audience into ad revenue is no easy feat for Yahoo.