This week Altitude Digital Partners’ Jeremy Ostermiller praises Ford for embracing programmatic buying and expresses his frustrations with people’s misunderstanding of Pinterest.
Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.
Twitter’s rolling out ad-supported video clips, putting pressure on advertisers and agencies to push out shorter spots.
Google wants to make ads work across devices, smoothing the way to adoption of responsive design.
While social rarely provides direct revenue, publishers see social media teams as vitally important.
Do you use the words “aggregation” and “curation” frequently? Check your Klout score daily? You’ve passed into guru territory.
Vine’s six-second limitation isn’t holding brands back from adopting the platform.
Tracking isn’t the be-all and end-all, writes Adam Cole. Digital needs to take its cues from TV.
Y&R is celebrating its 90th birthday with a fun hashtag campaign that is yielding some entertaining results about how people feel about advertising.